Marc Pinsard

In charge of driving and executing ASICS Group's global Marketing strategy.

Recruited by adidas Group to quickly revitalize Reebok brand and develop Marketing team in Japan. Craft strategic marketing plan, direct all above and below-the-line marketing actions to enhance brand equity and boost key product sell through. Manage staff of five and annual marketing budget of US$4 million.

Led U.S. subsidiary with staff of 25, holding full P&L and general management responsibility, directing all business strategic planning, budgeting, pricing, sales and marketing initiatives. Created and implemented three-year marketing plan designed to aggressively grow market share and brand awareness. Identified and launched new products to drive profitable growth. Directed high profile product launches and events.

Directed all sales and marketing initiatives in Asia / Pacific, including Japan. Effectively led global strategic business development plan, sourcing new key product categories in coordination with CEO, Marketing, Product, R&D and Supply Chain divisions. Established strategic partnerships with Asian suppliers. Managed 16 national distributors and supervised direct staff of six throughout the region. Reported directly to CEO. Member of company’s Executive Committee since inception in 2001.

Managed marketing, sales and distributor network in 12 Asia / Pacific countries, including Japan. Created and executed country-specific market strategies to develop sales. Successfully introduced new product category across the region with endorsement of key Asian athletes. Researched, selected and trained national distributors.

Recruited to aggressively increase revenue and brand awareness in Japan. Developed and executed sales and marketing strategies, based on market analysis and customer feedback, with national distributor.

Deputy head of global Sales and Marketing Division, primarily in charge of driving global strategic Marketing management (Brand Marketing, Sports Marketing, Digital).