Harvard Business manager

Harvard Business manager

Das Wissen der Besten.

Das Unternehmen erfolgreich erneuern

Da Organisationen sich immer wieder auf neue Wettbewerbsbedingungen einstellen müssen, gehören Veränderungsprojekte beinahe zum Alltag. Doch häufig gelingt der Wandel nicht. Eine umfangreiche Analyse zeigt, dass für das Scheitern acht Kardinalfehler verantwortlich sind.

Von John P. Kotter 

Über zehn Jahre lang habe ich mehr als 100 Unternehmen dabei beobachtet, wie sie versuchten, im Wettbewerb besser zu bestehen. Darunter waren Konzerne (wie Ford) und Mittelständler (wie das Medienunternehmen Landmark Communications), Unternehmen aus den USA (wie General Motors) und anderen Ländern (wie British Airways), Firmen am Rande der Pleite (wie Eastern Airlines) und wiederum solche, die prächtig verdienten (wie Bristol-Myers Squibb).

Diese Versuche trugen sehr unterschiedlic

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Zcyuik 5: Bülahp ovijakx lugpaicq

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Qdnczh 6: Khqh Bznn aüj mtdzhvbr Wckfcll

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Ecuial 7: Rjh Vplb ffvp rg zgük iwcescbs

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