Akshay Bhattacharjee

Member for IAB Europe's Programmatic Trading Committee. We aim to help Publishers, Agencies and Advertisers increase their understanding of the programmatic ecosystem and the impact it is having on digital advertising. The Committee delivers a comprehensive pan-European programme of educational activities. https://www.iabeurope.eu/directory-member/integral-ad-science/ https://www.iabeurope.eu/wp-content/uploads/2018/03/IAB-Europe_Programmatic-Trading-Committee_2018-overview-external-1.pdf

• Lead a team of 5 Account Managers • Achieved Q3/Q4 Revenue targets • Successfully scaled Tier 3 Clients to become Tier 2 • Worked closely with Product to improve the platform • Regular client visits including Quarterly Business Reviews • Managed "At Risk" clients and participate in recovery efforts • Mentoring and developing the Account Management Team

• Responsible for Onsite- Offsite Performance, budget allocation, audience buckets, campaign types, cross product sales, A/B tests, Tracking & Implementation • Lead the Performance team of 3 ensuring Brand goals • Campaign Strategy for New Brands including A/B Tests • Set up new Reporting Templates using Power Query & Power Pivot • Focus on different KPIs, Audiences Segmentation, Native Ads • Served as a Technical Consult for Dynamic Ad templates in DBM, CPC bidding model and internal DFP features

• Hands on Management of Global RTB performance • Develop different strategies as per the current market trends • Implementing Mobile Tracking and Adjust Integration • Media Buying insights • Setting up of Dynamic Product feed via DoubleClick Rich Media • Creation of new Floodlights & Audience Lists and new GTM Tags

• Responsible for a 7 member team and successfully increased CSR to 95% • Focused to provide timely resolutions on technical issues of DoubleClick Bid/Campaign Manager platform • Set up new Accounts for Partners and Advertiser, performed quick analysis for Google Account Managers and helped with adserving queries for Advertiser/Publishers

• Provided Performance analysis using Adobe Site Catalyst for Comcast USA while serving as the Lead POC • Lead a team of 4, responsible for team growth and development

• Provided Quality analysis on domains/websites and provided weekly feedback for all team members • Prepared performance reports for the Business development team • Campaign Management and performance tweaks