Alessandro De Zanche

OdiseIA is an independent observatory of the societal and ethical impacts of Artificial Intelligence.

• Creation and delivery of ad-hoc programmes on monetisation, digital readiness and transformation, subscription and membership strategies, solution prototyping and testing, with and on behalf of Financial Times Strategies and supported by Google Digital News Initiative. The content is aimed at small- and medium-sized media owners. • 1 to 1 consulting with the programmes’ participants.

• Among clients: Financial Times Strategies, Dentsu Aegis Network, DPG Media Group. • Supporting consumer brands and media owners in developing an audience-centric strategy built on a data framework, improving monetisation through the creation of meaningful engagement and differentiated revenue streams. • Empowering clients to maximise the impact of their most valuable marketing and advertising assets and relationships, and to translate them into revenue.

• Writing about the state of advertising and marketing, the current role of media, data, audiences and monetisation (link to archives: https://adexchanger.com/tag/alessandro-de-zanche/; https://www.adweek.com/contributor/alessandro-de-zanche/). • 2019 and 2020 AdExchanger Awards Judge: https://adexchangerawards.com

Fastbreak Digital supports sport organisations, brands and athletes in developing data-driven, bespoke long term digital strategies focused on their audiences and, as a result, creating the right environment for successful sponsorships.

Developing a strategy and the capabilities to bridge GfK’s market research traditional set of products with the digital marketing and advertising ecosystems, enabling GfK and its clients to develop end to end strategies focused on digital audiences and to engage with customers and users on a individual, personalised basis on any marketing and advertising channel. GfK’s core USPs: high quality data sources, 170+ global data science team, focus on transparency and independence.

Responsible for News UK Audiences (The Times, The Sunday Times, The Sun). • Deployment and integration of new DMP. • Integration of DMP within existing Ad tech stack (from Ad Server to Programmatic platform). • Creation and/or integration of complementary 1st and ad-hoc 3rd party data sources. • Creation of bespoke models to profile Audiences. • Developing a better analysis of content with the objective of achieving a more granular taxonomy and deeper audience segmentation as a result.

• Envisioning new future ad tech opportunities. • Developing and managing the Mobile data strategy: o Consistency and scalability. o Data activation for Advertising and 3rd party data enrichment. o Cross Device Identity Management. • Developing the Mobile Display strategy: o Supporting local countries. o Covering all the local objectives: • Own mobile advertising campaigns. • Publishers' sales house strategy. • Build local mobile ad network.

Short contract leveraging previous experience in audience data and targeting and focusing on driving cross-platform (web, mobile, apps) user journey/experience related projects: • Evaluating behaviours through analytics, and users surveys, leading to cross-platform enhancements. • Developing insights. • Developing new monetisation opportunities. • User experience optimisation

• Partnering with US to define EU products roadmap and launch. • Creation and management of the Targeting Products EU team. Key responsibilities of the Targeting team: 1) Project managing product launches. 2) Product management,. 3) Sales Support (training, reference). 4) Client Support (solutions). 5) Campaign monitoring & troubleshooting. 6) Post campaign analysis. 7) Behavioural categories benchmarking and performance analysis. • Product manager of analytics products (Buzz Index, Snapshot).

• Account managing the biggest European clients . • Managing multiple online campaigns simultaneously, coordinating media, creative agencies and publishers. • Analysing and managing clients' needs and expectations. • Co-ordinating action plans with Business Development targeting potential clients. • Supporting the Development team with Product improvement. • Managing training for new clients. • Researching and developing a business plan for opening an office in Italy.

• Project managing the EMEA intranet development and updates. • Holding regular meetings with internal clients to negotiate branding implementation and design of the website. • Overviewing the implementation of the basic/prototype design. • Coordinating the building of new sections of the site, improving the existing ones, aiming to better the user experience and to attract new users.

• Liaison between creative and technical teams, organising the development process for maximum productivity. • Site building. • Application testing.

• Establishing the business operations of several Italian companies in the Former Yugoslavia. • Helping generate and manage revenue, through careful analysis of the political and economical situation of the different Republics. • Building relationships with key clients, commercial and political bodies involved in the post war reconstruction.

• Creating communication and institutional relationships between the Fair and several political and economic institutions from the different markets of the former Yugoslavia. • Planning and managing the visits of delegations from ex-Yugoslavia to the events of the Padua Fair. • Providing figures and analysis on Balkan countries, advising on new strategies. • Selling and managing promotional stands for the Padua Fair at the most popular fairs in Former Yugoslavia.