Alex Kornfeind

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Alex Kornfeind

2.0 Specialist

Web 2.0 Specialist

(The company name is only visible to registered members)

  • 20124 Milano
  • Italy

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Personal information

Professional experience (33 years, 4 months)

  • Apr 2000 - present

    (13 years, 3 months)

    (Only visible to registered members)

  • Sep 2009 - present

    (3 years, 10 months)

    Country Manager

    Hotelzon International Ltd, http://hotelzon-com.directo.fi/it/hotelzon_italy/

    Industry: Leisure, Travel & Tourism, Hotelzon is a leading corporate online hotel booking company that offers booking services and technology to corporate clients, hotels and agency partners.

  • Jun 2009 - Dec 2009

    (7 months)

    Business Development Online Travel & Leisure

    Turistia Srl, http://www.turistia.it

    Industry: Leisure, Travel & Tourism

  • Jul 1995 - Apr 2000

    (4 years, 10 months)

    Marketing Manager

    Orient Country Agency Italia Srl, http://www.orientcountry.it

    Industry: Leisure, Travel & Tourism, Tour Operator and IATA Travel Agency.

  • Oct 1991 - May 1995

    (3 years, 8 months)

    Producer and Director

    Czar Entertainment, http://www.czar.com

    Industry: Entertainment

  • Sep 1988 - Sep 1991

    (3 years, 1 month)

    Commercials Director

    New Ways, http://www.cowandboys.com

    Industry: Entertainment

  • Jul 1985 - Jul 1988

    (3 years, 1 month)

    PR & Press Office

    Verri Uomo, http://www.verriuomo.it

    Industry: Apparel & Fashion

  • Jun 1984 - Jun 1985

    (1 year, 1 month)

    PR & Partner

    Bob Krieger, http://www.bobkrieger.com

    Industry: Apparel & Fashion

  • Jan 1980 - Jun 1984

    (4 years, 6 months)

    Fashion Editor

    Edizioni Condè Nast, http://www.condenast.it

    Industry: Apparel & Fashion

Educational background

  • Jan 2007 - Aug 2011
    MIB School of Management

    Social Media Marketing, IMTL/7

    Lecturer, Business strategy and strategic decision-making, Business and Web marketing

  • Oct 2003 - Sep 2004
    Politecnico Milano

    MEB7, Master eBusiness Management

    First year MBA

  • Languages
    Italian (First language), English

About me

Originally from Trieste, he has worked for industry-leading companies in tourism where he managed the online brands including Orient Country Tour Operator, Holland National Tourism Organization, Frigerio Viaggi Network, Turistia Tour Operator and Hotelzon.
 
Alex has also led various interactive projects and redesigned the paradigma in the italian tourism distribution trends. In his over 15 years of online strategy, marketing and work experience in tourism Alex have launched an award-winning social media strategy and is now analyzing how the tourism community, around social media, is directly impacting acquisition and retention goals for the travel business.
 
With the advent of 3.0 that ensure a solid web marketing strategy Alex has identified the intersection of social networking and network marketing and also how the right combinations of content and tactics can benefit other vertical markets. Alex wants to share these same concepts to retailers, entrepreneurs, franchise and small business owners in any profession looking to grow their community of brand evangelists and grow their individual businesses using these social media tools.
 
• IATA and Tour Operator owner since 1995
• Past President PATA Italy Chapter - http://www.pata.org
• Past PATA Europe Steering Committee Board Member
• IT Board Member Assotravel (Confindustria) - http://www.webtravelblog.it/?page_id=32
• Board Advisory Member’s SMAU 2005 - http://www.smau.it
• Advisory panelist for McKinsey e Forbes
• Temporary Manager 2.0 per società ed enti
• Lecturer at MIB Trieste, Fiavet Lombardia, Formaper, IFOA, Capac, Cesma, IULM
• Editor and freelance journalist since 1985 - http://www.odg.mi.it/albo/albo.php
• Co-organizer first Travel Camp edition 2007 in Italy - http://www.advitalia.org/travelcamp2007/index.htm
• ADV Italia Author - http://www.advitalia.org/wp/?author=3
 
Travel 2.0 Specialist, online since 1994. eStrategist and expert in web communication theory. Previous experience tour operating advertising and PR. My focus is on innovation to assist companies in the move from separation, isolation and solitude to relationship, engagement and conversation. I also collaborate with Travel Associations, National Tourism Organizations and Tour Operators interested in promoting their products to meet the specific needs of the 3.0 world.
 
Hobby: Sport athlete and competitor. 1996 Certified as a Skydiver AFF by Sky Dive DeLand Fl USA. Still jumping. 1996 Certified as Scuba diver Open Water by NAUI. Still diving. 1980 -'97 Fencer and a pupil of the Master Dario Mangiarotti. Winning gold medals at the national championships and has also been on the podium on international competitions as for Individual and Team member's. Including World Cup Challenge competitions in Paris, Poitiers, Bern, London, Legnano. Retired from competitions now Fencer Instructor
 
Recommendations:
“Alex has good knowledge of online marketing possibilities and is very capable in transmitting this with much enthusiasm and in a way you can immediately implement it in your daily work. He is very motivated and makes his field interesting and tangibile for those who work with him.” Top qualities: Personable, Expert, Creative Mirjam Wortmann - Managing Director Holland NTO Italy - hired Alex as a Business Consultant in 2009
 
“Alex is not a tourism professional is the Tourism Professional. He is a Web 2.0 guru and has a very innovative approach in order to bring always high added value to the customer. His energy and enthusiasm let's him to face the hardest challenges. It's a pleasure working with Alex.” - Massimo Toni, Tourism & Territorial Marketing Director, Milan Chamber of Commerce
 
“I have observed Alex during a number of workshops and consultancies which have allowed me to witness first hand the extraordinary knowledge and proficiency he possess in travel and tourism. In particolar Alex combines a deep understanding of new marcom 2.0 paradigms and tools with the know-how for handling real business situation successfully.” - Michele Aggiato, Country Manager, Zoover, when working with Alex at Hotelzon International
 
"Alex is the most networking oriented person I have ever known: There is no single contact Alex
has that is not excited to share, and he has many of them! I had great experiences and
improvements at professional and personal level due to introductions or hints provided by him. Alex
sparkling and proactive attitude is the perfect catalyzer of many rewarding relationships." - Ascanio Orlandini, Owner, Euro Digital Equipment, was with another company when working with Alex at piramide.net Srl
 
“In the time we cooperated, Alex showed a constant dedication as well as a professional & passionate approach to the overall business objectives. Highly skilled, reliable and accurate, he is endowed with a special drive towards results and a rare ability to deeply understand any client organisation and needs, together with a recognised knowledge of the market he's called to operate in. . Always focused on customer satisfaction with a special ability to listen to the customer and provide the best solution, Alex is a highly talented individual with a strong sales attitude, excellent communication skills, and an attention to detail second to none. I highly recommend Alex as he proved to be both a very positive person and an excellent pro-active business partner who is truly able to understand the complexity of a business/market and to point out the key factors to become successfully.” July 11, 2008Carmina Saracco, Channel Manager Italy, RSA Security
 
“Alex is a real expert in his sector, always ready to share his experience and knowledge. A volcano in terms of ideas, inputs and connections. Moreover he is a great and very effective communicator, thanks also to his sparkling and positive attitude. To work with a professional like Alex is every time an open-minding and enriching experience.” July 7, 2008 Top qualities: Personable, Expert, Creative Francesca Ghersinich - hired Alex as a Travel W2.0 specialist in 2008, and hired Alex more than once
 
“I know Alex since last year (Feb 2007) and I can truly say that he is a great manager and entrepreneur. His vision on the future of ICT is what distinguish him from many other managers and moreover he is able to realize "that vision" not in the future but today. He is able to involve people from different sectors and experiences in business projects and to be an "hub" of competences. He has always respect on other ideas and he is open to listen to differents way to solve problems. I really want to reccomend Alex as a business partner, for his human and business capabilities. Corrado Farina” February 11, 2008 Corrado Farina, Hosting Solution Sales, Microsoft - was with another company when working with Alex at http://www.piramide.net
 
Scrivono di me as Managing Directory at Orient Country Italia Srl
“Passion and dynamism which are rarely seen these days. Personal ability to see and understand future business trends in international and national tourism. Great competence and experience” July 5, 2008 Chiara Saraceno, corporate communication manager, ASTOI, Italian Tour Operators' Association - Confindustria
was with another company when working with Alex at Orient Country Italia Srl
 
“Alex was five years (sometimes ten...) in advance in the italian touristic world. He had intuition and comprehension about the changes much before the most part of our sector. He had, and has, professional vision and the strength to achieve his goals. A friend.” July 4, 2008 Lapo Baglini, Journalist in Tourism, Travel - was with another company when working with Alex at Orient Country Italia Srl
 

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