Alex Kornfeind

City of Arezzo. Strategy and Business Development in Travel and Tourism

strategaHUB is a global brand communications agency to help brands and organizations by providing the full service of communication and promotion of services, products or events. - Position descriptions: - monitoring marketing activities aimed to increase brand awareness - development of online branding strategies - definition of single strategies of operational marketing

Among many travel aspects, Bit2017 will also investigate on digital tourism. A new digital area will be focused on the new trends of tourists who use the web as a convergence of their travel experience.

Content and Communication management for the tourism development of the territory. Coordination and planning of DMO Caorle operations with developing strategic and operational activities; Structuring and implementation of the network communication between the business categories and social network communication; Assistance in terms of setting strategic objectives to create and promote travel packages.

Position descriptions: - development of strategic partnerships with IT partners. - PR and marketing activities with associated IT brands (brand building, road-shows, work shops); - consulting and temporary manager for travel f

Position descriptions: - monitoring marketing activities aimed to increase brand awareness - development of marketing strategies including pricing and merchandising decisions - definition of single strategies of operational marketing

Position descriptions: Temporary Manager - monitoring marketing activities aimed to increase brand awareness and sales b2b2c - co-definition of development strategy of the brand in collaboration with the Management - creation and monitoring online promotions, newsletters and social media contents

Position descriptions: - Co-Owner - product management of the product “Asia” and marketing activities - definition of single strategies of operational marketing - selection of hotel properties according to the company standards - search of commercial partners, negotiation

The Pacific Asia Travel Association (PATA) is a membership association working to promote the responsible development of travel and tourism in the Asia Pacific region. As a President, both with the Board and all the PATA members, promoting ecologically responsible travel for sustainable tourism in the Pacific Asia region.

Free-lance Director for Film Companies specialized in Music Videos. Subsequently Director/Producer Manager for CZAR Film Amsterdam in Italy.

Débuting as a Screen player and Director on 1990 at the 45th Sport Film Festival of Turin. Considered, by the Movie media, as one of top Young Director. Cooperating for a six months period with the Golden & Seddon Film Company in London.

PR and marketing activities brand building, fashion-shows. Budget management for communication/marketing activities. Advertising coordinator for Stills and Film shoots in Italy and abroad.

Production Manager for one of the Top worldwide Fashion Photographer. Set up still shoots for the international fashion, and not only, advertising campaigns with worldwide reputable brands. Working also as a Still-life photographer.

Fashion Editor close to the most famous international Designer and Photographers in various Still shoots in Italy and in the US.

Lecturer, Business strategy and strategic decision-making, Business and Web marketing

First year MBA