Alexander Steenbakkers-Noffke

Responsible for Koddi's EMEA & APAC business. Koddi is the leading reporting, bid automation platform and business management platform for Facebook DAT, Google Hotel Ads, TripAdvisor, Trivago, Kayak and other channels - connecting travelers with experiences through best in class technology and innovation.

The Display Strategy & Policy team at Yahoo! is responsible for aligning supply and demand to accelerate revenue growth and drive yield for the North America Region display advertising business. • Overseeing and coordinating Y!s Direct Response and Transaction Centric display advertising business (CPA). Balancing short term revenue goals against competitive risks and the long term health of the Display Marketplace. • Development, deployment, evaluation and enforcement of display policies.

Leading the development of Yahoo!s Network Plus performance-based always-on strategy with a set of marquee advertiser accounts. Assuming key roles for the implementation and execution of product launches, piloting internal test campaigns. Driving the decision making process supporting and advising the product management, marketing and senior leadership team on product integration and in-market positioning.

• Managed a multimillion dollar portfolio of national online advertising accounts. • Development, design and implementation of strategic solution packages for advertisers. • Negotiated, evaluated and closed contracts at the appropriate metrics. • Supported the sales team on all critical analytic processes of their sales cycle. Reaching more than 83 percent of all U.S. Internet users, ValueClick operates one of the largest performance-based display advertising, behavioral targeting and video networks.