Alexandra Volkmar

Influencer Management - Entwickeln und Einführen einer neuen Strategie - Umsetzen der Strategie - Etablieren von KPIs und Zielen - Umsetzen der Inlfuencer Strategie, operativ -Projekte und Kampagnen steuern Social Media - Unternehmens eigenen social Media Kanäle weiterentwickeln, Instagram, Facebook, Blog, E-commerce - Kamapagnen Planung, Umsetzung und Tracking - Schnittstellen zu anderen Abteilungen ausbauen

Neben meiner Vollzeitanstellung bei SportScheck bin ich Captain bei adidas Runners in München. Adidas Runners ist eine Running Community, die es mittlerweile in über 50 Städten weltweit gibt (z.B. NYC, LA, Auckland, Moskau, Mumbai, Tel-Aviv etc.). Ich habe ein Team von 10 Crew Runnern, zusammen koordinieren wir ca 5 Runs und Workouts in der Woche. Meine Aufgabe neben der Koordination des Teams ist die Planung, die Umsetzung und die enge Abstimmung mit adidas.

Consumer Activation for Sports, Gaming & Brand Building -Packaging, engagements, media creatives & indirect sampling -Activations for RB Leipzig and EHC Red Bull München -Consumer insights and market research -Cross Marketing initiatives that pay into brand priorities -Understand opportunities to grow and develop POS tools -Drive best in class execution, develop programs that truly differentiate the brand and new standards for engagements

Partnership Management: -Execution of contract agreements at events -Monitoring the media value -Packaging & Sales incl. an conceptual approach Brand Marketing - Media: -Drive consumer relevance via campaigns by managing the media advertising process, tracking the Media KPIs e.g. Red Bull Simply Cola Campaign: 1,4 Mio. budget -Lift digital media planning, especially SEA to the next level -Drive reach and tune-ins for Red Bull TV

Responsible for the performance of 6 stores and 80 employees in Nuremberg, Germany -Direct supervisor for 6 store manager -More than 3 Mio. turnover a month -Cost control, customer satisfaction, stock management -Inventory-, sales development- and marketing responsibility -Training of employees -Control maintenance of high store standards -Compliance of legal requirements and working conditions -HR recruitment and reduction -Article–, employee- and security management

Total 360 degree professional experience in every department -working as a store manager -working with / as an area manager -working in the headquarter including: Logistics, HR, Accounting, Store expansion, Purchasing department, Working on a project with corporate social responsibility

Marketing Courses: -Marketing Research -Customer Relationship Management -Integrated Marketing Communication -Marketing in a dynamic world -Pricing Strategy -Consumer Behaviour Final Grade: 1,3

I like to step out of my comfort zone, constantly challenging and expanding my horizon, literally and figuratively. I guess this why I truly loved traveling, for me that meant not relying on a travel guide, it was about being present, right here and making the most of every situation.

Sales & Marketing Semester abroad

Marketing & Sales Dual Education System with Aldi Süd , total work experience during that time 1 year & 3 month Final Grade: 1,8