Alina Kamal
Angestellt, Lead management and marketing systems., Mercedes-Benz AG, Mercedes-Benz Korea Ltd.
Seoul, Südkorea
Werdegang
Berufserfahrung von Alina Kamal
Bis heute 3 Jahre und 1 Monat, seit Apr. 2021
Lead management and marketing systems.
Mercedes-Benz AG, Mercedes-Benz Korea Ltd.
Bis heute 3 Jahre und 11 Monate, seit Juni 2020
Marketing efficiency and tools
Daimler AG / Mercedes-Benz AG
4 Jahre und 4 Monate, Feb. 2016 - Mai 2020
Sport marketing / sport sponsoring manager
Daimler AG
- Initiation & steering of cooperation projects in sport sponsoring area - Project budget planning and controlling - Concept development, organisation & implementation of the integrated communication campaigns in football sponsoring area - Development & steering of digital football communication channels
9 Monate, Mai 2015 - Jan. 2016
Market/Product/CRM manager MBDE
Daimler AG
1 Jahr, Mai 2014 - Apr. 2015
Market/Product manager MBDA
Daimler AG
Development / Implementation of sales processes, guidelines & tools at existing market. Roll out new markets, cities, business models. Markets’ steering in sales area. New products development.
1 Jahr und 8 Monate, Sep. 2012 - Apr. 2014
Team Leader MB Rent
Mercedes-Benz Russia, ZAO
Build up MB rental business at MB Russia own retail. Development of sales & marketing strategy. Establishing processes, organization, product portfolio planning, car pool management, sales channels and pricing. Implementation and further development of IT system to support MB Rent process specific. Lead of personnel. Management and coordination of operative rental business
1 Jahr und 3 Monate, Juni 2011 - Aug. 2012
Team Leader Project smart
Mercedes-Benz Russia, ZAO
Introduction of “smart” in Russia: Market readiness evaluation and build up overall business case for ‘smart’ launch in Russia. Market entry strategy development: product, pricing, promotion concept, PoS. Set up of MB Russia internal project organization and reporting structure. Project operative lead and management reporting.
4 Jahre und 1 Monat, Juni 2007 - Juni 2011
Marketing Team Leader Own Retail
Mercedes-Benz Russia, ZAO
Strategical and analytical marketing in conformed to functional areas Sales und Aftersales. Being responsible for budget planning. Coordination of suppliers and internal departments. Coordination of marketing activities (ATL & BTL) for 6 business units: Passenger cars Sales, Vans, Trucks, Used cars, Aftersales and Spare parts, Fleet. Implementation of CRM and loyalty program. Lead of personnel.
2 Jahre und 5 Monate, Jan. 2005 - Mai 2007
Marketing Specialist
Mercedes-Benz RUS ZAO
Coordination of marketing projects in area Sales und Aftersales in accordance to marketing annual plan. Responsible for budget planning, organization of events, exhibitions, advertising campaigns. Coordination of suppliers and Sponsors. Tender initiation and running with Purchasing department. Preparation of annual marketing plan.
Ausbildung von Alina Kamal
4 Jahre und 10 Monate, Sep. 1997 - Juni 2002
International Affairs
Far-Eastern State University
- international economics - international law - strategic management; - international Marketing - enterprise’s positioning;
Sprachen
Russisch
Muttersprache
Englisch
Fließend
Deutsch
Fließend
Französisch
Grundlagen
Koreanisch
Grundlagen