Andreas Grass
Angestellt, Head of Brand Experience Management, Allianz SE
München, Deutschland
Werdegang
Berufserfahrung von Andreas Grass
Bis heute 23 Jahre und 1 Monat, seit Apr. 2001
Head of Brand Experience Management
Allianz SE
- Global Brand strategy development - international brand identities - mega brand migrations - Campaign development and implementation - international distribution concepts
1 Jahr und 8 Monate, Sep. 1999 - Apr. 2001
Senior Consultant
Brand Union
Strategic Brand development (corporate & products) for internat. clients - Brand positioning development and implementation steering - Team & programme management (internationally) - Communication strategy development (brands and products) -Co-ordination and monitoring of subcontractors and agencies - Budget planning and controlling
2 Jahre und 10 Monate, Nov. 1996 - Aug. 1999
Consultant
Henrion, Ludlow & Schmidt
Corporate Identity and brand identity development - Development of brand strategies and implementation steering - co-ordination and monitoring of subcontractors and agencies - development of strategic instruments and tools - research and analysis - new business development
2 Jahre und 1 Monat, Okt. 1994 - Okt. 1996
Web Consultant
Orchid Project
Ausbildung von Andreas Grass
2 Jahre und 4 Monate, März 1994 - Juni 1996
Brand Management
Central St. Martins College, London
3 Jahre und 9 Monate, Sep. 1988 - Mai 1992
Business Management
University of applied Sience, Kempten
Marketing
1 Jahr und 11 Monate, Okt. 1986 - Aug. 1988
Business Mangement
Fiedrich Alexander Universität, Nürnberg
Sprachen
Deutsch
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Englisch
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