Anita Gupta

Given additional responsibility to restructure AMERICAS communications team and set up cross business team under new Leadership Led the creation and launch of the Global Trade Barometer which is an industry benchmark tracking global containerized trade movement with 3 month predictive quality. Hailed as an industry benchmark. Steered the U.K KFC crisis communications for DHL Supply Chain Strategically positioned DPDHL in Economist report on eCommerce

Lead the global positioning of Deutsche Post DHL with its diverse products, services with a base of 450,000 employees. Responsibilities cover 220 countries, staff of 60 and budget of 9 million Euros approx. Function as interface coordinating Group’s communications strategy as well as primary responsibility for major media topics/projects supporting Group and business initiatives. Independently advise Board members and top management on complex issues pertaining to all business entities.

Responsible for leading the Corporate Communications and Sustainability for Deutsche Post DHL in Asia Pacific and Eastern Europe Middle-East Africa. Responsibility spans 131 countries and 50 staff. Support 6 CEOs and report to EVP Corp Comms in Bonn, who reports to the chairman. • Responsible for execution of change-management Strategy 2015 for all DP DHL businesses in Asia/EEMEA • Selected to design Global “Issues Management and Agenda Setting” department in Bonn

• Pioneered Volunteer Day in AP as an employee engagement strategy, adopted as Global Program • Reinforced the DHL brand as lead Logistics Company by coordinating the transportation of the Flame of Hope for the Special Olympics World Winter • Activated Formula 1 sponsorship regionally, embedding DHL’s role as world’s top F1 logistics provider • Created speaking platforms for DPDHL CEOs at Forbes Global CEO Forum and WEF & APEC • Established environment sustainability strategy for Asia Pacific

Developed and implemented a global communications strategy to support Citigroup's strengthened controls processes in a changing regulatory environment. Created a global communications strategy and counseled senior management on initiatives to establish recognition of Risk and Compliance in the businesses. • Played a leading role in crafting the communications strategy for Risk and Compliance for one of the largest restructuring initiatives in Citigroup's history

Directed communications programs for 5 businesses with total revenues of $1.2 billion: CitiMortgage, Student Loan Corporation, Commercial Business Group, Microfinance and Middle Market Banking. • Spearheaded communications for the rollout of four major M&A deals in the US and Europe • Positioned Citigroup executives for recognition in US Banker's 2005 "25 Most Powerful Women in Banking"

Integrated communication platforms across Citibank businesses in Emerging Markets, and launched key community programs. Responsible for Latin America, Central Europe, EEMEA and key programs in Asia Publicly reinforced Citigroup's commitment to China, leveraging centennial celebrations in the Asia Pacific region. Managed Chinese and US media interviews for Sandy Weill, Robert Rubin and Victor Menezes

Managed and executed a Public Affairs strategy for GCIB businesses across international markets. Enhanced perception of Citigroup businesses in Israel by organizing a press tour and media briefings for Israeli journalists in New York with Citigroup senior management

Created Public Affairs department and developed and executed an integrated PR strategy for Citibank India. • Resolved international media crisis on credit card collections in India. Influenced market practice changes • Pioneered a microfinance launch strategy later adopted to support 178 microfinance partners in 50 countries • Leveraged business partnerships and managed marketing launch of 14 co-branded and affinity cards

Established the Public Affairs department in India and developed PR strategy including Media Relations, Consumer Affairs, Philanthropy and Corporate Sponsorship Programs. • Managed PR launch of AmEx Card in India, including lead sponsorship of national Martha Graham tour • Created a positive perception of AmEx through a global outsourcing initiative creating jobs in India

• Launched “Marie Claire” brand for the leading footwear manufacturer • Introduced high-fashion footwear brand by developing small-scale suppliers throughout India • Launched award-winning community support program for rural artisans, endorsed by Mother Teresa • Managed the issue of introducing foreign brand name “Adidas” and labor unrest at manufacturing plant