Ann Generlich

In order to achieve Periproducts vision and audacious goal, I develop, drive and execute the annual marketing/brand and communication plan to recruit consumers, Dental Care Professionals, influencers and KOL into the brand. 2011- 2012 I repositioned the brand in the professional dental sector (through education, communication & collaboration) and developed mutually beneficial working relationships.This resulted in sustained sales growth, dental recommendation and increased market share.

International Business Development Consultant for Smile-On/ Healthcare Learning Company (provider of interactive teaching and online courses for healthcare professionals) Business Development Consultant Graphic Multimedia Design Company/ Time Universal Group Business Development Consultant for Omnisonix (Digital signage, on-hold-marketing Audio brandind & In-store surveillance + Digital signage combined solutions) NPD Consultant Enlighten Smiles Limited Enlighten Research Labs

Business to Business and Business to Consumer)/ Maintained a balanced level of sales, advertising, graphics, PR and marketing to ensure the company is widely and positively represented. Identified new opportunities for expansion; implement appropriate sales and marketing strategies (performed extensive competitive analysis to identifying rival strategies; initiated counter-strategies and programs to surpass our competition). This resulted in sustained sales growth and increased market share.

Market research and consulting firm known for its expertise in strategic business and consumer research, supporting clients' success in the marketplace through the thoughtful application of innovative methodologies and sophisticated technologies, including those that are Internet-based. Developed and implemented the “look and feel” for blue-chip projects. Producing accurate high quality reports, presentations, marketing and training materials to tight deadlines. Implemented the re-branding of the comp

Multilingual qualitative and quantitative specialists with focus on in-depth, face to face interviewing and focus group recruitment and moderation across Europe, the USA and worldwide for both traditional and online groups. Collected high quality international market research data for blue chip clients in various fields and prepared research data

CIPR Diploma • Reputation management, public relations as a management function, Theoretical approaches, issues and crisis management, professionalism, ethics and reputation, corporate social responsibility and stakeholder theory MA Art Craft and Design Education • Areas of Study: contemporary