Anna Wutke
Angestellt, Global Marketing Manager, ams AG
Wien, Österreich
Werdegang
Berufserfahrung von Anna Wutke
Bis heute 12 Jahre und 5 Monate, seit Jan. 2012
Marketing, PR Communications
Living Thread
• Brand-development in Internet and Social Media - Establishment of the company presence in social Networks (Facebook, vk.com) - Website Management - Brand image development • Responsible for the Sponsor programs • Media Contacts
1 Jahr und 2 Monate, Sep. 2010 - Okt. 2011
Product Manager
Olympus
• Product Marketing strategy development: • Marketing Plan 2011 • Reporting to European HQ Hamburg • Keeping the Price Strategy (PSI) • Keeping Profit &Losses data • Purchase Orders weekly • Keeping Sell-In & Sell-Out data weekly • Product Promotion: development of annually marketing action planning • Searching for the new business partners • Support the business growth with existing partners
• Creation and implementation of the A&P Budget Marketing Plan'09, including all ATL,TTL and BTL activities• Maintaining of the corporate web • Brand support at consumer electronic fairs • Drawing-up the comparison charts • Creation of guidelines for the Walkman product line-up • Preparation of product presentations for training department, sales-staff and for line-up meetings in London, Tokyo (GFK, trend data, A&P investment plans, Key models/technologies, Price positing matrix, Key activities)
1 Jahr und 2 Monate, Okt. 2005 - Nov. 2006
Start-up Project
Himalaya
Personal-Care- Project • Marketing management of the project • Definition of marketing strategy • Creation the marketing plan and marketing mix: Price strategy, AD activities, mass media and PR publications • Providing communication with the Head Office ( India) • Launch preparation for the global recognizable Ayurvedic cosmetic line Himalaya Healthcare in Russian market
Ausbildung von Anna Wutke
1 Jahr und 6 Monate, Okt. 2012 - März 2014
Werbung&Verkauf
WU Executive Academy (Wien)
Strategic Marketing Planning Analysis of Market Research Data and Marketing Controlling Marketing Communications Conception of Advertising Campaigns Media Planning and Media Industries & Production Dialogue Marketing On-& Offline, Mobile Marketing, CRM and Social Media Ad
5 Monate, Feb. 2009 - Juni 2009
Brand Management
Higher School of Economics (Moscow) http://www.hse.ru/en/
Brand management , Marketing plan, Strategic analysis, Market segmentation and positioning, Marketing Mix (4P), Competion analysis, Financial analysis, B2B and B2C markets
4 Jahre und 10 Monate, Sep. 2001 - Juni 2006
Management of Hotel Services
Institute of Tourism and Hospitality ( Moscow)
Marketing and PR, investment strategies, psychology, cultural studies, Hotel management
Sprachen
Russisch
Muttersprache
Englisch
Fließend
Deutsch
Fließend