Annaliza Nieve

I help companies develop their branding and solve business problems through marketing communications. From positioning and brand voice to web content and marketing campaigns, I bring brands closer to the customers they target. Client work includes: Zipcar, Northeastern University, HomeSite Life Insurance, Massachusetts General Hospital, The Harvard Club (via CTP), AIG (via Partners & Simons), and more.

Responsible for diversifying business, developing client and agency brand strategy, and overseeing copy and content deliverables. Pitched and won new business. Trained, hired and mentored creative team. Clients included: Bluewater Farms, Merrimack Valley Planning Commission, Greensboro Children's Museum, Bell Partners and AvalonBay Communities.

Digital marketing for 2nd largest distributor of Toyota automotive brands including email marketing, direct mail marketing, online display advertising and other inbound retail marketing tactics. Work cross-functionally to ensure multimedia integration. Manage junior creatives. Pitch new business.

Led client strategy and creative work including brand positioning, brand voice and digital marketing communications for Fortune 100s to startups. Pitched new business. Managed creative team. Clients included Comcast, A&E Networks, Scientific Games (premier online gaming).

Developed 360, integrated campaigns for InterContinental Hotels Group family of brands (including MLB and NASCAR affinities) and Priority Club Rewards hotel loyalty program. Global brand experience: Samsung, AARP Financial, Armstrong World Industries, Tide Detergents (Swash), Oral-B, etc.

Marketing and promotions for ABC Television Network affiliate. 4-time winner of Promax Gold and Silver Medallions. • Branded news franchises and promoted special enterprise series. • Drove lead ratings for special events coverage and lifestyle evening magazine, Chronicle. • Produced in high-pressure, live situations. Directed talent, crews, editors and designers.

Joined promotion team in 5th year of fledgling 10 p.m. newscast during rapid growth period. • Launched morning show and branded entertainment segment. • Promoted local franchise, New England’s Unsolved. • Created PSA campaign for Boston History Collaborative.