Arturo Parra
Selbstständig, Freelance of CRO & PPC, Freelance
Munich, Deutschland
Werdegang
Berufserfahrung von Arturo Parra
Bis heute 6 Jahre und 7 Monate, seit Okt. 2017
Freelance of CRO & PPC
Freelance
- Profitable PPC campaigns (Google & Facebook). - Conversion rate optimization (CRO - getting more out of the traffic you already have) - Growth experiments and A/B tests - Growth-oriented consulting Officially, I have studied a career and two masters in Marketing. Unofficially, I have never stopped studying marketing, and I never will. Google Adwords certified. CONTACT: ps.arturo@ymail.com
1 Jahr, Juli 2016 - Juni 2017
Online Customer Acquisition / Growth Hacking
Endado.com
Focus on customer acquisition under the principles of Growth Hacking, achieving significant increases in sales/customers and reduction of acquisition costs by 30%. - Development and management of Customer Acquisition campaigns and strategy mainly via Google Adwords. - Design, implementation and analysis of Growth Experiments. - Periodic analysis of Business KPIs, focusing on insights on opportunities and areas for improval. - Reporting to CEO with proposals for growth.
1 Jahr, Aug. 2015 - Juli 2016
Online Marketing Manager
NWC10
- Online marketing strategy & design of sales funnels. - PPC campaigns with Facebook, Twitter and LinkedIn. - Google Adwords Search, Display & Shopping campaigns. - Install & engagement campaigns for Mobile Apps. - Creative copywritting. - Team coordination.
5 Monate, Feb. 2015 - Juni 2015
E-commerce SEO & Web Analytics Consultant
Caprichos de Goya
- Analysis of site traffic with Google Analytics in order to identify growth opportunities. - Conduction of SEO competitor analysis. - Performance of A/B tests and evaluation of usability aspects. - Optimisation of site structure for SEO purposes. - Creation of content and internal link strategy. - Research of Keywords, code analysis and other technical improvements. - Achieved a cost reduction a sales increase of 80% after 4 months.
2 Jahre, Dez. 2009 - Nov. 2011
Corporate Strategy & Marketing
Airbus Group
Personal Assistant to VP of Strategy for India and Brazil (V.I.E.) - Produced marketing presentations on business opportunities in emerging markets. - Travelled to Eurocopter´s Headquarters in Marseille delivering market intelligence and advice to identify local industrial partner for joint bid in a tender of the Indian Air Force. - Researched, identified and established contact with potential business partners in Brazil and India. - Created reports of target markets and its key players.
6 Monate, Okt. 2008 - März 2009
International Marketing & Sales
Airbus Group
Business Intelligence
5 Monate, März 2008 - Juli 2008
Operations Quality Management
Airbus Group
Ausbildung von Arturo Parra
3 Monate, Okt. 2017 - Dez. 2017
Conversion rate optimization (CRO)
CXL Institute
Areas contained in the training program: - Google Analytics/Google Tag Manager and analysis tecniques - Usability / data-driven UX - Ditigal Psychology and Persuasion - Statistics for A/B testing - Conversion research - Copywritting and product messaging - CRO as a structured process
1 Jahr, Nov. 2014 - Okt. 2015
Online Marketing
Instituto Internacional de Marketing, Spain
11 Monate, Sep. 2013 - Juli 2014
Marketing
Carlos III de Madrid, Spain
10 Monate, Aug. 2006 - Mai 2007
University of North Carolina, United States
2-semester study-abroad program
11 Monate, Okt. 2003 - Aug. 2004
Bergische Universität Wuppertal, Germany
2-semester study-abroad program
7 Jahre und 3 Monate, Okt. 2001 - Dez. 2008
Universidad de Castilla la Mancha, Spain
Sprachen
Deutsch
Fließend
Spanisch
Muttersprache
Französisch
Fließend
Englisch
Fließend
Italienisch
Gut