Berta Rodríguez Castelló

Operational and strategic team management Business development – identify and develop new opportunities, market trends and partnerships Planning and executing growth channel strategy combined with cross marketing channel projects Performance tracking and campaign management based on margins

Partners management and development - European level Business development - open new markets, find innovative 3rd party providers and develop cross channel projects Campaigns negotiation and creation based on ROI targets Collaboration with cross - functional teams, locally and internationally to align business strategy and support growth Performance tracking and optimisation. Improve the value proposition

Business development - born and growth of the new European wide business line, the Affiliate Mall (loyalty program) Creation of the Affiliate and Customer Support channel for ES and UK Partners development, growth and optimisation finding, building and maintaining relationships with new or existing ones Campaigns development to achieve channel KPIs Partners strategy delivery, analysis and optimisation

Campaigns management - creation of strategies that ensure effective implementation to drive targets, customer acquisition and retention Content Marketing development across multiple channels: Web, Social Media and Newsletter Analysis and interpretation of key metrics & reports -recommend course of actions

Affiliate manager Partners management and recruitment Campaigns negotiation and creation Multiple affiliate platforms and direct partners management Analysis of KPIs and results. Budget control for paid channels Social Media management Customer Support Manager Development of the customer service policy Users trends to introduce new and enhanced plans and systems Communication plan creation applying the user behaviour knowledge Development of cross channel activities

Development and optimisation of the Customer Support activities Marketing campaigns analysis for reporting and budget control Social Media management for increasing the organic traffic Direct reporting to the Marketing and Communications Manager