Borislav Kiprin

I design and offer new and profitable strategies for online and social media marketing to improve website traffic and analytics, and experiential utilization of eCommerce, CRO evaluations, and SEO. I provide assistance to startups, NPOs and entities in establishing digital presence and communication to spread awareness of good cause projects.

Hire, train and manage the marketing team to ensure ROI. Plan and implement an online growth strategy. Work closely with the product team to identify growth strategies in customer engagement and retention, experimentation, and monetization—SaaS growth hacking & scaling our SaaS business: demand generation measured by users acquired. Understand the user journey, from learning about Crashtest Security to becoming an active user.

I hire, train, and direct team of four marketing experts for the execution of various operational, analytical and content marketing programs to enhance client base and acquire new business opportunities. I design and implement improvement strategies to optimize functionality of marketing tools and processes. I plan and develop strategic solutions and communications, working within a cross-functional team, while serving as part of company's management board.

• Managed digital marketing projects and campaigns with the modalities and zones across Europe • Optimised digital marketing tools, platforms and processes including customer databases, reporting, lead capture tools/processes, lead qualification methods, and marketing-sales handovers • Led a global Customer Journey Mapping task force aiming to identify possible gaps in Marketing ROI and KPIs measurement

Creating valuable customer experience in the online healthcare space.

Managed a portfolio of digital marketing EMEA projects, designed and deployed online marketing solutions and internet campaigns, including 4 websites launches, PPC and Social Media. Analyzed Google AdWords overall campaigns performance and strengthened the ads CTR from 0.24% to 1.75% within a year from joining the company (currently above the 2% benchmark). Trained over 20 Avnet’s marketing communication team members in EMEA regions and headquarters on online marketing.

Social media strategy, guidelines and implementation for a leading user experience agency.

In charge of the Sales & Marketing, IS Infrastructure & Database aspects operations and managing on daily basis an office and factory of 10 and 15 employees respectively.

• Participated in cross-functional team on building of a large-scope 10-year China strategic action plan involving all global and regional functional areas in a leading global pharmaceutical company. Contributed to building the strategy of two therapeutic areas by developing patient dynamics modules and data collection in the Chinese pharmaceutical environment.

• Lead the Sales & Marketing, Operations, and the management of 10 employees ensure day-to-day task completion amounting to USD 5Mn annual turnover. • Initiated an online campaign strategy employing B2B search engines and PPC channels resulting into doubled the customer base and turnover growth by 20% in 2008 (versus 2007) and triggering over 15% profit increase. • Introduced new organizational Standard Operating Procedures and product pricing modules improving and accelerating the business process.

Working on creation & update global sales pitch & presentation books for internal/external purposes, quantitative and qualitative analysis based on Factiva news delivery and Bloomberg, financial credit analysis & research on loan contracts.

Working on multiple projects involving data mining & analysis, PPT and Worksheets creation and interpretation for clients like Volkswagen, Kodak and Shanghai Expo 2010 bid.

Focusing on how new and existing business strategies can be improved through the rebalancing of three key relationships: Minds and Machines, Products and Platforms, and the Core and the Crowd

Project Management IPMA Level-D (GPM Methods) Microsoft Project

• Majored in Digital Strategy, SEO, SEM, SMM, Mobile and Campaign Management. • Graduated with Honors in Top 10% of Class 2010. • Received a partial scholarship from IE Business School to complete the degree.

• Majored in International Business Practices, Global Management and Chinese Business. • Five year scholarship from the Chinese government to complete a Bachelor degree.