Bruno Lebeault

Driving the development and implementation of the long term and short term marketing plan for the injection molded tubes division

Established the Sleever International footprint as a strategic supplier across North America, devising and deploying sales and business development strategies to multiply sales by 5 in 4 years. Results on the way to double

Parachuted in to realign and resurrect a 15 year unprofitable business facing stiff competition and a lack of direct and inspirational leadership. Evaluated the business uncovering the need to streamline all facets of the operation. Repositioned the brand focus on high profit items aimed at the Contractor level requiring specific needs. Rationalized suppliers from 1,800 to 500 supplying 60,000 SKU’s, providing an instant dramatic uplift in cost savings. Successfully sold the Brazilian subsidia

Advanced society’s emerging sensitivity to recycling and the environment, initiating compelling strategies to entice procurement of reusable plastic containers designed to replace one-way corrugated containers. Partnered with a diverse clientele to understand their needs, and work with the product development team to create new efficient, hygienic and ‘green’ products. Catapulted revenue from a zero base to €15 million for the returnable transit RFID packaging manufacturing company securing leading

Recruited to set-up the sales infrastructure for a point of sale paperboard display design and manufacturing business. Worked with staff located at 60 plants across France to provide client specific, sophisticated design and printing services. Devised business development and sales strategies to capture LVMH, L’Oreal and Matra boosting overall revenue from €6 million to €9 million. Managed a 10-person, sales team and CAD Designers

Deployed a new shrink film packaging process as a standard for the prepared food industry becoming a reference for the market. New packaging elevated sales from zero Euros to €1.5 million in first year and €5 million in year two. Assigned a further high profile project to manage a rejuvenation of a premium, skin packaging system. Organized a creative solutions contest with design schools used as a base to acquire new ideas. Negotiated and maintained successful partnerships with various machine ma

Gained a depth of sales knowledge using the renowned P&G persuasive selling techniques. Applauded for creativity, planning and managing a unique, 150 pallet “Pampers Display World Record” selling 5 truckloads in one week in one store.