Carl Lehmann

As a Nordic Marketing Manager responsible for the development and implementation of WASA´s umbrella brand strategy in all 4 Scandinavian countries, with special focus on product portfolio optimization and strategic planning of above-the-line activities. Furthermore, working closely with brand development and innovation team, in order to plan and execute future product launches (also within other product categories) and establishment of below-the-line brand activations.

Responsible for the overall brand strategy (positioning, pricing, product portfolio) of Tic Tac, Ferrero Rocher and Chilled Snacks in all Scandinavian countries. My work included strategic planning and monitoring of brand budget - Sales planning - Market, consumer and brand analysis (ACNielsen, GFK etc.) - Development of mid-term marketing plans (above and below the line activities) - Definition of specific communication and advertising strategies & monitoring the production of commercials

As a junior brand manager for Germany´s largest chocolate praline brand, Mon Chéri, I participated in the planning and objective setting for the brand and was responsible for analyzing brand performance, market / consumer research and evaluation of the various aspects of the marketing mix. Furthermore, I coordinated the tactical elements of the brand strategy, including consumer-targeted promotions, packaging development, as well as the management of the day-to-day marketing activities

KMC is an international management consulting firm with focus on strategic marketing. My main assignment was to conduct research and assist in the development of a strategy for a successful market entry of a large international car rental company in Germany. The project included all the different phases of a consulting project; from the initial strategy planning to the final presentation.

As a product specialist I was involved in the launch of the new Volvo S40 at the Frankfurt automobile show. The work consisted of participating in various PR events, as well as informing potential customers about the new car model. The work gave me insights in how the automobile industry works and also how PR / Marketing activities are organized in a large corporation.

Ernströmgruppen is a small-sized investment firm with focus on equity management and real estate. As a project manager I was given the task to analyze one of their latest direct investments, a saw producer in Norway. My work included market research & evaluation, competitors’ analysis and company visits. The conclusions were used for a future plan of action. During my second internship I was responsible for analyzing a company which is listed on Stockholm’s stock exchange. The analysis included: Market and

I participated in the International Traineeship Exchange Program and worked as an intern in the marketing department of ILISA, a company which offers advanced language studies in Costa Rica. My responsibilities included researching and creating newsletter content, reviewing, updating and improving web page content, as well as submitting and tracking search engine page submission. I also assisted in the creation of a customer loyalty program. I acquired marketing skills and learned how to adapt to a new work