Carlos Cívicos Zarzoso
Bis 2003, Strategic Marketing Services, Antena 3 Televisión
Barcelona, Spanien
Werdegang
Berufserfahrung von Carlos Cívicos Zarzoso
Bis heute 20 Jahre und 4 Monate, seit 2004
Marketing Manager
SelectaVisión
- Create, define and implement the communication and marketing strategy of the company. - Strategies to achieve the main targets of the company: children,teens, and young-adult - Relationship with the Media (TV, Radio, Print) and planning marketing campaigns - Contact with our distributors-Marketing and Sales - - Design of direct marketing promotions -- Project Management www.selecta-vision.com including the online store
1 Jahr und 5 Monate, Apr. 2003 - Aug. 2004
Brand Manager
LaNetro Zed
-- Brand Manager of Ociomóvil -SMS Premiun Content- -- SMS Product Desing ad-hoc for each media and client -- SMS Exploitation on Antena 3 Programs (Contxta). -- SMS Exploitation on Telecinco (Big Brother, La Casa de tu vida…) -- Design SMS Premiun products related to A3 and T5 tv shows. -- Media Planning and Ratings Analysis -- Analysis and track profitability of campaigns. -- Renew the Ociomovil Brand Image. -- Reporting and analytical results. Documentation Services.
4 Monate, Jan. 2003 - Apr. 2003
Strategic Marketing Services
Antena 3 Televisión
- Providing the commercial department with the tools and information necessa - Sectoral Analysis of the main spanish marketsry for their daily tasks. - Ratings Analysis of TV Programs and Ad Campaign - Create business strategies for the Advertisers through the A3 sales force. Develop new advertising spaces for specific clients - Documentation services. - Manage Information Sources: Infoadex (Infad XXI) Sofres (Infosys), Marktest (Telereport, Videotrack), EGM, Nielsen-Sofres (Homescan Media)
2 Jahre und 6 Monate, März 2000 - Aug. 2002
Account Manager
Causes & Community
-Strategic Consulting, including communication plan & sales strategy development. - Strategies and tactics definition of Cause-Related Marketing
Ausbildung von Carlos Cívicos Zarzoso
11 Monate, Aug. 1998 - Juni 1999
Ecole supérieure de Commerce de Rennes
I Studied Business Administration at BAI in MadridI and I got accepted as an international exchange student to curse a BA Honours degree in International Business.
4 Jahre und 10 Monate, Sep. 1994 - Juni 1999
Marketing & Business Administration
B.A.I. School.
Sprachen
Spanisch
Muttersprache
Englisch
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