Carlos Cívicos Zarzoso

Bis 2003, Strategic Marketing Services, Antena 3 Televisión

Barcelona, Spanien

Fähigkeiten und Kenntnisse

Audiovisual Marketing (Niche / Mass Market Marketi
Anime Distribution Experience
B2B
TV Ratings Analisys

Werdegang

Berufserfahrung von Carlos Cívicos Zarzoso

  • Bis heute 20 Jahre und 4 Monate, seit 2004

    Marketing Manager

    SelectaVisión

    - Create, define and implement the communication and marketing strategy of the company. - Strategies to achieve the main targets of the company: children,teens, and young-adult - Relationship with the Media (TV, Radio, Print) and planning marketing campaigns - Contact with our distributors-Marketing and Sales - - Design of direct marketing promotions -- Project Management www.selecta-vision.com including the online store

  • 1 Jahr und 5 Monate, Apr. 2003 - Aug. 2004

    Brand Manager

    LaNetro Zed

    -- Brand Manager of Ociomóvil -SMS Premiun Content- -- SMS Product Desing ad-hoc for each media and client -- SMS Exploitation on Antena 3 Programs (Contxta). -- SMS Exploitation on Telecinco (Big Brother, La Casa de tu vida…) -- Design SMS Premiun products related to A3 and T5 tv shows. -- Media Planning and Ratings Analysis -- Analysis and track profitability of campaigns. -- Renew the Ociomovil Brand Image. -- Reporting and analytical results. Documentation Services.

  • 4 Monate, Jan. 2003 - Apr. 2003

    Strategic Marketing Services

    Antena 3 Televisión

    - Providing the commercial department with the tools and information necessa - Sectoral Analysis of the main spanish marketsry for their daily tasks. - Ratings Analysis of TV Programs and Ad Campaign - Create business strategies for the Advertisers through the A3 sales force. Develop new advertising spaces for specific clients - Documentation services. - Manage Information Sources: Infoadex (Infad XXI) Sofres (Infosys), Marktest (Telereport, Videotrack), EGM, Nielsen-Sofres (Homescan Media)

  • 2 Jahre und 6 Monate, März 2000 - Aug. 2002

    Account Manager

    Causes & Community

    -Strategic Consulting, including communication plan & sales strategy development. - Strategies and tactics definition of Cause-Related Marketing

Ausbildung von Carlos Cívicos Zarzoso

  • 11 Monate, Aug. 1998 - Juni 1999

    Ecole supérieure de Commerce de Rennes

    I Studied Business Administration at BAI in MadridI and I got accepted as an international exchange student to curse a BA Honours degree in International Business.

  • 4 Jahre und 10 Monate, Sep. 1994 - Juni 1999

    Marketing & Business Administration

    B.A.I. School.

Sprachen

  • Spanisch

    Muttersprache

  • Englisch

    -

Interessen

marketing
trade marketing
B2B
digital contents
internet
audiovisual contents
cinema
music
travels

21 Mio. XING Mitglieder, von A bis Z