Carlos Haddad

Marketing Leadership for the Americas and Europe Regions working closely with Global and Regional Leadership Teams in developing and executing our 5 year Strategic Plans and Annual Operating Plans to achieve sustainable growth. General Management role of the Dormont Business Unit | A leading inventor and manufacturer of safe, high-quality stainless steel gas connectors with proven performance over 70 years and over 160 million installations worldwide, setting the Standard in Gas Safety.

Marketing Leadership for the Americas and Europe Regions working closely with Global and Regional Leadership Teams in developing and executing our 5 year Strategic Plans and Annual Operating Plans to achieve sustainable growth.

Strategic Marketing for all 20+ brands in the Western Hemisphere working closely with Global Leadership to define and implement our Global 5 year Strategy, Invest in New Product Development, Penetrate Key Vertical Market opportunities and implement a state of the art Marketing Model.

Responsible for managing one of the most profitable market organizations for Hilti in latin America and amongst the top in the Hilti Group. As a General Manager am currently leading a management team of 9 with total headcount over 200 employees across the country. Developed and initiated implementation of the 2012-2016 Strategy for the Chilean organization with special focus on penetrating mega cooper mining projects in the North with a dedicated Sales&Engienering team structured around projects.

Led the largest product management team in North America responsible for over 2/3 of Hilti´s business in the US and Canada and managing a team of Product Directors, Product and Project Managers. Introduced new products in the US and Canada and supported the development of the Hilti North America 2011-2016 Strategy.

Started a Building Construction Strategy project to investigate challenges in specific target segments and product lines resulting in a re-orientation of the segment towards more profitable and interesting opportunities. Initiated Curtain Wall Strategy project supporting the Global development of the application and identifying market reach and gaps to enter the market. Engagement in the Global Project to hand over Market Segment responsibilities from Global offices into Hilti Regions (Hubs)

Project Management responsibility for the development of Hilti’s Infrastructure Strategy in North America with over 50 team members involved. Project approved by Hilti’s Global Executive Board in May 2008 and Hilti Global Board of Directors in June 2008. Subsequent to approval, built up a marketing team to support these Segments. Initiated Nuclear and Solar Strategies for Hilti North America. Support in the creation of Hilti Energy and Industry Organization in North America

Participated in the final restructuring phase of the product management team phasing out field trainer positions and redefining the unit´s mid term strategy. Introduced an innovative Diamond Coring Tool resulting in 18% growth vs. Pr.Y. by August 2007

Management of 6 Hilti Account Managers and territory of $3.4 Mio in sales to the Interior trades. Restructured team forming 1st interior construction sub segmented team in US. Recruited 4 Account Mgrs Net Sales growth in 2006 of 114% compared to previous year.

Management of 5 Sales Account Managers in 2 States with territory over $2 Mio in Sales. Developed a Business Plan for penetrating the Residential Construction Market in Dallas / Ft. Worth. Growth of 232% in sales in tgt accounts utilizing rebate program. New Accounts result of 140% vs. target.

Responsible for developing customer base in the residential construction trade in the Dallas / Fort Worth region

Product development and global introduction of an innovation in a $40 Mio product line resulting in 23% growth in first year Business Steering of Consumables product line in Central and Western Europe Awarded the yearly Hilti Martin Hilti Innovation Prize as the most innovative and successful project in 2002 and 2003

Management of half of Hilti’s product lines in Marketing, Introduction of multiple products and services Active participation on Hilti’s 2000 Strategy Review Responsible for pricing strategy and maintenance.

Supported a defined number of Structural Engineers providing specification, technical and sales support for Hilti Solutions. Steering and technical responsibility of key Subway Project in 1998 resulting in $1.2Mio in products sold in 1998.

Leadership training

Master in Business Administration

Post Graduate in International Management

Bachelor´s degree in Civil Engineering (focus Structural)