Carlos Pinto Diaz

- Managing – optimizing, expanding - the US SEM/SEA/PPC accounts. - Ad testing, account strategy planning (Search and DSA) - Daily use of Google Adwords, Adwords Editor, Bing Ads and Excel. - Competitor analysis and benchmarking. - Cross – departmental co-ordination to agree and define market-wide strategy as well as knowledge and information sharing. - Testing new processes to challenge the status quo as well as taking care of the implementation and development of such projects.

Hotel Relations

Maintenance and development of Skyscanner's affiliation program in Spain.

- Full development of a Marketing campaign in collaboration with the largest Hispanic technology forum. - Maintenance and development of affiliate program. - Collaboration in content creation (Drupal, HTML5). - Creation of websites and result analysis of different campaigns. - Extensive use of tools such as Excel and Google Analytics. - Collaboration in PR – related activities