Cesar sanchez-Rico

-Leading the global initiative master plan for key strategic brands as: Relec, Paranix, Farmatint, Pilfood, Bronchostop, Ymea, Reduflux, Reduxigas, Paravet & Etixx to deliver a 25MM€ turnover,exceeding our targets +15% in 2014. -Responsible for managing a marketing budget of 5MM€. -Driving the marketing digital projects in Spain. -Coordinating and leading 3 brand managers.

-Lead the strategic & marketing plan for Professional Hair´s brands to ensure plan meets financial targets for 100MM€ business segment. -Analyse the necessary market & consumer insights to deploy the right tools, generating sales of more than 5% versus targets across Iberia. -Lead the media planning process -Manage a marketing budget of 10 MM€, obtaining its maximum efficiency. -Coordinate and lead 3 brand managers and 3 assistants brand managers in Iberia,

Design,execute and measure the marketing plan for Sebastian, Sassoon and System Professional brands from consumer research between 2006 and 2009. Enabled these brands to exceed our target +10 % during this period of time, -Manage a marketing budget of 2 MM€ -Collaborate with trade marketing & sales to ensure effective execution of actions at POS. -Coordinate and lead 2 assistant brand managers

-Managing the Kolestint and Pantene brand's equity, developing both value & volume shares and effectively contributing to exceed business results. -Understanding specific needs identified in our customers, shoppers and consumers and designing plans and promotions to satisfy them with excellence. -Creating win-win strategies to overcome the shoppers' trial barriers competitors ,improving the brand's perception across all touchpoints. . -Managing both ATL & BTL budgets of these leader brands.

Development and execution of the sales strategy in Portugal and Madrid. -Negotiating with KA customers and following agreements -Coordinating and managing a team of 4 sales representatives -Controlling and evaluating the marketing actions launched by BIC in Portugal

The Master in Digital Marketing ( MMD ) trains professionals to be able to direct digital marketing departments , not only from a technical or tactical level as commonly happens , but from a global perspective and strategic management.