Chris Westerhout

Angestellt, Digital Business Manager, Siemens

Toronto, Kanada

Fähigkeiten und Kenntnisse

Marketing Automation
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
HTML5
Demand Generation
Social Media Marketing
Data Analytics
E-Mail Marketing
Content Marketing
Digital marketing
E-commerce

Werdegang

Berufserfahrung von Chris Westerhout

  • Bis heute 4 Jahre und 9 Monate, seit Sep. 2019

    Digital Business Manager

    Siemens

    Forward thinking, digital change agent responsible for ecommerce strategy and overseeing the evolution of our technology stack. Focused on implementing digital transformation designed to improve organizational effectiveness and efficiency.

  • 6 Jahre und 4 Monate, Juni 2013 - Sep. 2019

    Digital Marketing & e-Business Coordinator

    SIEMENS

    Spearheaded global demand generation initiatives, leading marketing automation integration across multiple business units while managing country wide e-commerce and online marketing presence. Lead implementation of Oracle based marketing automation platform (Eloqua) by introducing lead nurturing, customer scoring, database enrichment, program building, and tool utilization techniques which were then introduced to multiple countries as best practices.

  • 5 Jahre und 10 Monate, Sep. 2007 - Juni 2013

    Marketing Specialist

    SIEMENS

    Drove marketing and product management initiatives, focused on increasing market share by broadening advertising channels, developing strategic B2B sales tactics and initiating automated marketing programs.

Ausbildung von Chris Westerhout

  • 2015 - 2018

    Web Technologies

    Harvard University

  • 2014 - 2015

    Digital Marketing Management

    University of Toronto

  • 9 Monate, Sep. 2004 - Mai 2005

    Marketing Management

    Sheridan College

  • 2 Jahre und 9 Monate, Sep. 2001 - Mai 2004

    University of Waterloo

Sprachen

  • Englisch

    Muttersprache

  • Spanisch

    Gut

  • Deutsch

    Grundlagen

Interessen

Technology
innovation

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