Christian Geißler

Christian Geißle, psychologist, born ´73
13 years of expertise in qualitative market research

Christian studied psychology at the University of Hamburg with a strong focus on communicational psychology. Already in his university-time he applied the adopted theoretical background into practice: first as a facilitator for psychology at a nursery school, then as a trainer for communicational psychology at the Hamburg School of Business Administration.

Since then Christian conducted many national and international projects for major brands mainly in the segment of fast moving consumer goods including:

• food, coffee, chocolate and dairy products
• alcoholic beverages and spirits
• personal care and fine fragrances
• detergents and cleaning products

According to his motto ‘searching deep for answers’ his approach is based on persistent curiosity, dynamic-flexible moderation and analytical expertise. Christian applies these qualities mainly in the following research topics:   

• insight & idea generation
• concept evaluation
• name- and packaging-test
• advertising-pretest

Over the years Christian expanded his expertise into different target groups and segments (e.g. OTC/Pharma and Print) and conducted projects and even inhome-interviews in main markets of Europe, the US, Russia, South Africa, India and Indonesia.

Christian is especially passionate for innovation processes and ethnographic based consumer understanding. Due to his background as communicational trainer Christian also conducts interview-trainings for marketeers who are interested in intensified consumer interaction. 

‚Searching deep for answers‘