Christian Hütel
Bis 2021, Senior Digital Marketing Planning & Strategy Manager (EMEA-LATAM), Informatica GmbH
Leipzig, Deutschland
Über mich
Experienced international digital marketing expert with a B2B focus. Digital native with technical know-how and a business background. Strength lies primarily in the role as an interdisciplinary interface between all things data-driven marketing, strategic business goals and international departments. 100% Remote work compatible with proven record of working in an international environment and distributed teams. Being through numerous international marketing roles over the course of ten years, which has accumulated a wealth of knowledge and skills in digital marketing and Sales space. These range from social media marketing, performance marketing, editorial activities and content marketing to technical skills such as SEO, SEM, PPC, Paid Social and marketing automation / CRM in the enterprise segment.
Werdegang
Berufserfahrung von Christian Hütel
Bis heute 2 Jahre und 5 Monate, seit Dez. 2021
Senior Manager Digital Marketing
RB Leipzig
Leadership - Technische und strategische Führung und Leitung des Teams. Strategie - Strategische und konzeptionelle Führung für die digitalen Marketingaktivitäten. - Vorantreiben und Umsetzen der digitalen Vision und einer kanalübergreifenden digitalen Marketingstrategie. Kampagnen-Management - Entwicklung digitaler (Full Tunnel) Online-Kampagnen mit besonderem Fokus auf neue Zielgruppen von RBL. CRM, Automatisierung, Loyalität - Leitung des CRM-Teams mit dem Fokus auf Automatisierung und Kundenbindung.
11 Monate, Jan. 2021 - Nov. 2021
Senior Digital Marketing Planning & Strategy Manager (EMEA-LATAM)
Informatica GmbHEMEA wide senior role acting as the managing interface between Field-, Corporate-, Portfolio, Partner Marketing and Marketing Analytics to focus on optimizing lead generation, regional adoption of global programs, and operationalizing measurement rigor for iterative tuning across (paid) media and web channels. - Maintain overview & tracking of all digital demand gen projects in EMEA-LATAM - Leverage and optimize digital media channel strategies for regional deployment - Lead Funnel modeling & optimizing
- Planning, monitoring & executing performance based marketing campaigns across EMEA markets with leading agencies - Coordinate EMEA / corporate digital marketing funding - EMEA wide media agency liaison - Educate and train the EMEA-LATAM team on digital trends and innovations - Share best practices and coaching colleagues in Field Marketing - Guide the Field Marketing team through the transition to digital marketing - Identify next development / innovation of digital practices and spearhead these in EMEA
Driving and executing marketing initiatives and programs in EMEA Central region to meet pipeline generation targets. Creating automated demand generation marketing campaigns to contribute Balanced Pipeline among Informatica product portfolio. Marketing campaign controlling and reporting within SFDC & Marketo for sound decisions in digital marketing mix strategy. Proven record in Web, SEO, PPC, Online Marketing, Marketing Automation, Salesforce.com CRM, Database, Customer Centricity, Corporate Video.
Create, automate, and track engaging campaigns / channels / templates and marketing workflows across all marketing channels in EMEA as part of Informatica Corporate Marketing Team. Deliver marketing insights and actions to EMEA sales teams inside Marketo Marketing Automation. Campaign management with closed-loop bi-directional connection between Salesforce.com and Marketo. Salesforce.com, Marketo, Workflow, Web, Social, Automation
1 Jahr und 3 Monate, Okt. 2012 - Dez. 2013
Online, PR- & Process Manager
Heiler Software GmbH (an Informatica company)
Public Relations, Lead Management, Salesforce.com, Marketing Automation, Social Media Marketing, Online
1 Jahr und 6 Monate, Mai 2011 - Okt. 2012
New Media Manager
Heiler Software AG
Public Relations, Online Marketing, Social Media B2B, Filmproduktion
6 Monate, Nov. 2010 - Apr. 2011
Master-Thesis
Heiler Software AG
"Vermarktungspotenziale von Social-Media-Maßnahmen zur strategischen Neukundengewinnung im industriellen Beschaffungsprozess"
10 Monate, Nov. 2009 - Aug. 2010
ibm.com GBMM Marketing
IBM Deutschland
ibm.com Marketing, Lead Management GB Midmarket
1 Jahr und 1 Monat, Nov. 2008 - Nov. 2009
Marketing Assistant Customer Care
Macromedia GmbH
Datenbankmanagement, CRM, Direct Marketing
Ausbildung von Christian Hütel
5 Monate, Feb. 2010 - Juni 2010
Communication Management
University College Arteveldehogeschool Gent
European Media Scene, PR, Web 2.0
2 Monate, Juli 2009 - Aug. 2009
Business School
University of the West of Scotland (UWS)
Marketing Communications
2 Jahre und 8 Monate, Okt. 2008 - Mai 2011
Elektronische Medien - Medienwirtschaft
Hochschule der Medien (HdM)
3 Jahre, Okt. 2005 - Sep. 2008
technische Betriebswirtschaft
Hochschule Merseburg
Personalmanagement/ Marketing/ Kommunikation und Medien
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Grundlagen
Dutch
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