Mag. Christoph Reitmeir
Angestellt, Global Director Tea Innovation, The Coca-Cola Company
Brüttisellen, Schweiz
Werdegang
Berufserfahrung von Christoph Reitmeir
Bis heute 3 Jahre und 3 Monate, seit März 2021
Global Director Tea Innovation
The Coca-Cola Company
Create vision and strategic direction for the category. Drive innovation by stewarding the brand portfolio and innovation pipeline. Scale regional and local brands within our Growth Portfolio and reapply like never before. Orchestrate engaging campaigns / initiatives for global brands to grow revenues and weekly+ drinkers. Being at the forefront of re-imagining the next-stage of category growth for the company. Cross cultural/operating unit experience. Owning the narrative – global category / global brands.
4 Jahre und 3 Monate, Dez. 2016 - Feb. 2021
Marketing Manager Tea Central & Eastern Europe
The Coca-Cola Company
Based in Switzerland I am leading the development of plans and strategies to drive top line growth and value creation for the portfolio of tea brands across Central & Eastern Europe (27 markets). Latest achievement is the introduction of FUZETEA in all European markets in Jan 2018.
1 Jahr und 8 Monate, Mai 2015 - Dez. 2016
Marketing Manager Switzerland
Coca-Cola Schweiz GmbH
Deputy of country manager Coca-Cola Switzerland GmbH. Strategic brand management for total TCCC portolio with dedicated programs. Management of innovation projects to commercialize new beverages. ATL marketing & route to the market approach with operational BTL executions in cooperation with local bottler. People management as well as overall business responsibility.
2 Jahre und 7 Monate, Nov. 2012 - Mai 2015
Senior Marketing Activation Manager Sparkling Beverages
Coca-Cola Schweiz GmbH
Strategic brand management for broad portolio with dedicated programs. Management of innovation projects to commercialize new beverages. ATL marketing & route to the market approach with operational BTL executions in cooperation with local bottler. People management as well as overall business responsibility.
2 Jahre und 3 Monate, Sep. 2010 - Nov. 2012
Fanta Brand Manager
Coca-Cola Central & South Europe
Responsible Portfolio: Fanta TM with different flavour extensions; Responsible for strategic brand management for central and south Europe (23 markets responsibility), Management of innovation projects to commercialize new beverages
1 Jahr und 7 Monate, Juni 2009 - Dez. 2010
Junior Brand Activation Manager
Coca-Cola GmbH Schweiz
Responsible Portfolio: Coca-Cola, Coca-Cola zero, Coca-Cola light, Flavours and Powerade; Strategic brand management for broad portolio with dedicated programs. Management of innovation projects to commercialize new beverages. ATL marketing & route to the market approach with operational BTL executions in cooperation with local bottler.
3 Jahre und 7 Monate, Dez. 2005 - Juni 2009
Assistant/Junior Brand Manager
Coca-Cola GmbH Schweiz
Responsible Portfolio: Coca-Cola and Coke zero; Responsible for all marketing programs for the brands Coca-Cola and Coca-Cola zero with lead for Alpine countries (Austria & Switzerland) for Coke zero programs. ATL marketing & route to the market approach with operational BTL executions in cooperation with local bottler.
5 Monate, Aug. 2005 - Dez. 2005
Trainee
Coca-Cola GmbH Österreich
3 Monate, Juli 2004 - Sep. 2004
Internship
Coca-Cola GmbH Österreich
Ausbildung von Christoph Reitmeir
2 Jahre und 2 Monate, Okt. 2003 - Nov. 2005
Sportmanagement
Leopold-Franzens Universität Innsbruck
4 Jahre und 2 Monate, Okt. 2001 - Nov. 2005
Business Administration
Leopold-Franzens Universität Innsbruck
Specialisation in Marketing and Management in Innsbruck;
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Grundlagen
Rumänisch
Grundlagen