Christophe Lucas

Selbstständig, Senior CRM & SRM consultant, CRM COMPANY

PARIS, Frankreich

Fähigkeiten und Kenntnisse

CRM
BRAND MANAGEMENT
SOCIAL MEDIA
RETAIL
ADVERTISING
MARKETING
BUSINESS DEVELOPMENT

Werdegang

Berufserfahrung von Christophe Lucas

  • Bis heute 12 Jahre, seit Juli 2012

    Senior CRM & SRM consultant

    CRM COMPANY

    - International consultancy for BtoB and BtoC - Customers Relationship Management and Social Relationship Marketing programs - Development and integration of the social data in a global management of clients behaviour - Cross channels management to develop powerfull brand equity - In charge of new business.

  • 1 Jahr und 2 Monate, Juni 2011 - Juli 2012

    New Business Director

    AGENCE 910

    - Definition of product marketing and its formalization, integration of CRM expertise - Definition and implementation of the policy of hunting new business - Thinking about creating a reputation index with global rating agencies and insurance companies - Establishment of a barometer for the online reputation of countries in terms of tourism - Deployment of an offer collaborative success on Pay per logical - Software partnership maangement : Radian6, Digimind and vaious digital agencies

  • 1 Jahr und 3 Monate, Apr. 2010 - Juni 2011

    Deputy General Manager

    MEURA

    - Definition of the marketing of the agency and its evolution offering a customer experience management in the three worlds relationships with brands: POS, web, social media. - Development of the social web knowledge and new business strategy

  • 1 Jahr und 6 Monate, Okt. 2008 - März 2010

    Founder & President

    CL CONSULTING & COMMUNICATION

    Consultancy in brand launch, strategy and action plan sales, external communications, digital strategy, CRM programs - Creator and manager of business - Establishment and management of project teams for each specific problem with a pool of freelance experts identified upstream - Strong digital dimension

  • 8 Jahre und 4 Monate, Apr. 2000 - Juli 2008

    Deputy General Manager

    HIGH CO

    Management of a team of 50 employees - Establishment of an innovative commercial organization - Coaching of teams on the integration of supply digital agency through training plans - Responsible of different loyalty programs of over 8 million active customers - Business Manager of the publishing sector for 18 months.

  • 5 Jahre und 7 Monate, Sep. 1994 - März 2000

    Account Manager

    Wunderman GmbH

    - Head of Strategy and Business for Unilever group / Danone group Loyalty Programs. - Establishment of a program mixing groups Danone and Unilever with 50 brands - Team manager of DataMiner, data manager, commercial and creative - Management of 30 M€ budget

Ausbildung von Christophe Lucas

  • 2 Jahre und 11 Monate, Sep. 1991 - Juli 1994

    Marketing

    ESDE Paris / Marketing

  • 2 Jahre und 11 Monate, Sep. 1988 - Juli 1991

    Economics

    PARIS IX DAUPHINE

Sprachen

  • Französisch

    Muttersprache

  • Englisch

    Fließend

Interessen

Gardening (by associating a logical Sustainable Development)
Tennis (ranked 30/3)
Sailing (kite surfing
fun board
sport catamaran
cruises)
Scout

21 Mio. XING Mitglieder, von A bis Z