Claire-Anaïs Decarli

Manages & oversees global digital integrated campaigns Integrated/digital creative strategy Digital transformation Named Agent of Change / Innovation Google Squared alumni. 2 persons selected in the McCann network / year English & French Released campaigns: * Change Nothing with George Clooney * New Nespresso Expert Machine * Festives campaign - the Joy of Festivities * Digital Workshops (VR, Influencer content etc). Winner of the elevator pitch among the Leadership team - January 2017

Digital Transformation to help moving towards integration Leading elaboration of the new brand positioning & identity - Mission Body Positive Integrated strategies / Content Strategy throughout the CJ Team lead

- 360° creative strategies elaborations (strat + creative ideas) - Brand management & development - Social media strategy & management (content strategy, creation, leading operations) - New Business Focus : Luxury, FMCG, HORECA, Trends, Digital, Experiential Marketing, Integrated Marketing/Communication, Branding Turkish, English & French

Build a team of digital expert in digital holistic strategy, digital creatives & social media specialists to handle all Samsung local platforms New business (caffé nero, akbank, line, tictoc, ...) Build a EMEA hub to strenghten network relationship and develop partnership in digital thanks to our local capabilities Awards : * Gold Mixx Award for the best brand content - 1st Youtube interactive video in TR * Silver Mixx Award for the best interactive video - 1st Youtube interactive video in TR

Brands: Peugeot, Schneider Electric, Nestlé Breakfast Cereals, Deutsche Bank, Danone, Havas Worldwide, Intel MEA countries (Kenya, Nigeria, Dubai, Saudi Arabia, South Africa). Brand & project management for global & local brands Digital International coordination within Havas Group New Business

Brands : Hermes, Toyota, Dior, Chanel, Guerlain, Nina Ricci, Agnès B., Lou Paris, L'Oréal Paris, Givenchy, Eau thermale Avene, Eric Bompard, Vieillecroze, Lierac, Martell, Rémy Martin cognac, Volvo, Semantis, Sevanture, Galeries Lafayette, ISG, Arthus Bertrand, Didier Guérin, BMW, Veuve Cliquot, Ruinart, Moet&Chandon, Manoush, Eres, Krug, Loewe. emarketing strategy & operations digital media planning & digital strategy reco Particiapte to picthes. won: M.A.C

Food -> Nestlé : - campagne Kitkat Break Ultime (web, tv, presse) - Extrême (tv, web ) - Les glaces La Laitière (print, tv) - Nestlé Noir (web , tv) - Crunch - Lion Luxe -> DTC (diamond trading compagny) (print) Compagnie aérienne --> Vueling, compagnie aérienne low cost espagnole implantée à Barcelone (internet, print)

Budgets: Coca Cola, Banque Rothschild,Mairie & Office de tourisme de Paris,Phonehouse, Toyota, EDF , Carte Bleu, Legrand, Freescale, Promotelec,Habitat et Humanisme

Création de la 1ère édition du marché équitable à Sceaux en collaboration avec Max Havelaar France et la mairie de Sceaux - Sceaux Projet de 1ère année d’I.U.T Domaine d'activité : commerce équitable L’évènement est organisé cette année pour la troisième fois consécutive.

Honor Mention Major: International Communication Thesis: the future of mobile marketing Winner of the school competition on brand strategy for Lay's (jury: BBDO France). Among +300 students.

Marketing, communication, commerce inter, gestion, logistique, qualité...

2ème semestre

1er semestre d'architecture

Option anglais