Cole Menassa-Rafla

• Created visual brand identity in-line with company goals and desires • Maintained consistent branding across all media, paraphernalia and marketing materials • Worked on the full UI stack across various services, output devices, screens and components

• Taking a design concept from ideation to execution • Created and promoted design guidelines, best practices and standards for clients • Produced graphics and illustrations for various media: Digital, Print, Video, Packaging, OOH, etc. • Worked with last-minute deadlines and ever-changing requirements • Ensured client understanding and satisfaction every step of the way • Create content for specific digital channels, like Instagram, Pinterest, Facebook, LinkedIn, et al.

• Worked on brand identity and keeping it consistent across all media and projects • Created the adaptive UI for a software family to be used across a varied selection of hardware • Collaborated and contributed the guiding principles of the product’s design with a talented multi-disciplined team.

• Created visual brand identity in-line with company goals and desires • Extended client’s existing brand by creating visual elements, selecting and directing photography, and defining styles for the web • Exceeded expectations within budget and on schedule

• Worked as integral part of a team • Regularly problem-solved in high-stress scenarios and tight deadlines • Learned to anticipate client tastes and needs before they were expressed. • Utilized diplomacy as an effective tool for communication

• Worked with both small and large accounts • Produced ad creative for various media • Collaborated and contributed the guiding principles of the product’s design with a talented multi-disciplined team.

Using the latest industry-specific software, learned how to interpret market research data, develop strategies, design creative concepts, calculate media placement and other associated costs, estimate and evaluate campaign outcomes and engage in the media selling and buying process.