Dr. Curtis Goldsby

• Team Lead and Senior Managing Consultant in Enterprise Strategy at IBM Consulting • Roles and Industries to date: Project Lead / Strategy Consultant on Organization Re-design (current; Automotive)

• Team Lead and Managing Consultant in Enterprise Strategy at IBM Consulting • Roles and Industries to date: Project Lead / Strategy Consultant on Organization Re-design (current; Automotive)

• Managing Consultant in Enterprise Strategy at IBM Consulting • Roles and Industries to date: Project Lead / Strategy Consultant (6 months; Automotive); Project Lead / Strategy Consultant on Headquarter-Subsidiary Collaboration (1 month; Automotive); Project Lead / Strategy Consultant on Product Bundling (10 months; Automotive)

• Senior Strategy Consultant in Enterprise Strategy at IBM Consulting • Roles and Industries to date: Project Lead / Strategy Consultant on Product Bundling (7 months; Automotive), Project Lead / Strategy Consultant on Outcome-Based Models (3 months; Industrial), Scrum Master / Business Analyst (12 months; Industrial Blockchain), Strategy Consultant (present; Retail), Strategy Consultant (1 month; Real Estate), Product Owner Proxy / Business Analyst (5 months; Automotive)

• Strategy Consultant in Enterprise Strategy at IBM iX • Enrolled in the IBM Consulting by Degrees program. Completed the program with exceeding / top results in all rated dimensions • Co-founded the "IBM@University" workshop series aimed at attracting talent from top universities in the IBM DACH geography using Enterprise Design Thinking. Delivered 20+ workshops at DACH universities in 2018

• Wrote my Master Thesis in collaboration with BMW AG (brand management) and the LSE Department of Management • Topic: Organizational Ambidexterity and Digital Innovation in Traditional Business Units • Developed an Adobe Analytics Dashboard for the business unit to evaluate relevant app metrics, and implemented an app-internal user rating system to understand user needs • Grade: Distinction (German equivalent: 1,0)

• Independently coordinated and managed MINI brand content on Facebook, YouTube and Instagram, implementing the 2015 MINI brand relaunch across German social media channels • Supported the website-launches of ~20 vehicle models throughout various content management systems • Nominated for "BMW Fastlane"

• Devised a method to report social media activities more efficiently on a monthly basis • Generated content that helped increase LinkedIn Followers by 80%, Twitter Followers by 30% and Facebook Likes by 4% over four months

• Orchestrated an applied marketing research project, consisting of over 100 undergrad business students, to gather valuable data for my Bachelor Thesis • Boosted the validity of my research by gaining over 5000 survey responses • Maximized result accuracy by adding qualitative elements such as expert interviews and focus groups • Discovered how the automobile industry has to adapt to the needs of a connected Generation Y (Grade: 98%)

This certificate program explores the core roles leader must embrace to guide an organization effectively: as a beacon who sets direction; as an architect who aligns the organizational conditions to create and deliver value; and as a catalyst who manages change and fosters innovation.

Graduated with Distinction.

4.0 GPA

Graduated Top 10% of class.