Emmanuel Archer

With dedicated teams, I help the organization in creating innovative customer offerings and developing our digital capabilities to meet the rapidly changing digital transformation needs of the scientific community, in line with our vision of a total solution provider beyond instruments and a trusted business partner for our customers. It is about delivering the underlying Connected Services strategy and creating a sustainable, platform-enabled digital ecosystem that adds value to our customers’ businesses.

Provision of management consulting services to start-ups mainly in the FinTech sector. Services include business model and go-to-market validation, business plan coaching and guidance for the VC funding pitch.

Driver of international channel sales development, influencing company’s channel footprint of 30,000 resellers and channel sales in excess of 1.5 b€, leading reseller recruitment and development sales programs via major Pan-European distributors and high impact sales programs in close engagement with stakeholders. Additional responsibility for Channel Business Analytics in 2017, introducing a full suite of Dashboards with standardized KPIs and best practices governing local channel development activities.

Lead of major international channel business and sales development initiatives and teams in key product segments with sustainable business impact, directly influencing company’s multibillion-euro sales. Provided operational guidance for local sales teams for channel go-to-market plans and winning offerings. Led regular business reviews with senior sales executives focusing on closing the gaps between actuals and budget with powerful sales initiatives boosting both distribution sell-out and project wins.

Defined and directed business development operations to grow consumer notebook and desktop business in France, Spain, and Benelux countries. Simultaneously managed key international accounts on EMEIA level, including top-tier retailers such as Carrefour, PPR, and KESA Group. Established and headed EMEIA-wide, interdisciplinary Sales Excellence Program, increasing efficiency and effectiveness of sales processes and structures.

- Head of Accessories Business (Sep 06 - Sep 07) with full ownership for P&L, revenue, and budget. Led 10 team members specialising in Purchasing, Procurement, Product Management and Business Development. - Head of Displays Business Development and Product Management ( Jan 05 - Sep 06) with decisive leadership for € 400 million operations in business development, sales, and lifecycle management of entire display portfolio. Led 5-member team and coached best practices for product strategy and positioning.

Spearheaded and directed full setup and implementation of Category Management concept in Spain and Portugal in record time of only 6 months. Successfully aligned regional sales and marketing organisation with HQ product strategy. New concept made a pivotal contribution in expanding regional notebook and desktop business to ~ € 50 million, ~11% growth.

Held chief leadership for full lifecycle of a 9-figure revenue notebook product line. Directed roadmaps, go-to-market strategies, and sales push activities. Collaborated with Fujitsu Japan, Global Sourcing, R&D, Product Marketing, Sales and Service to maximize competitiveness, quality, and customer satisfaction. Provided critical advice and support to sales and marketing teams. Recognized for driving the most successful notebook in corporate history, with longest lifecycle and highest number of units sold.

Charged with defining and marketing general-purpose Digital Signal Processors (DSP) based on Infineon’s DSP Core IP. Held ownership of product positioning, customer requirements, and the business plan. Gained quick exposure to key decision makers at major accounts such as Nokia, Ericsson and Siemens. Defined the first general purpose DSP of the company in a record time period. Led a cross functional initiative resulting into a clear strategy of a DSP solution for wireless applications.

Provided advanced DSP application support for customers and company's sales engineers. Managed technical aspects of key customer projects in the area of wired and wireless communications. Delivered DSP workshops for European customers, partners and distributors in local languages. Developed new usage areas for DSPs, including hardware and software for application testing. Cooperated closely with the US-based product division to influence product features along requirements of European markets.

Cross-Cultural Dimensions of International Management International Studies in Marketing The Art of Negotiations Modern Product Management

Communications Engineering