Evgeny Stepanov

- Organization and support of CEE central Big Data projects: Churn / Value Retention, Cross Selling; - Structural Pricing Program realization. Differentiate pricing based on price elasticity or sensitivity, Optimize proposition price and service components; - Data mining ML models development and implementation: propensity to buy models, propensity to churn models; - Organization central CEE DWH: analysis of countries data sources, organization of regular process of customer’s data updating.

- Customers base exploratory analysis and segmentation, clustering analysis, customer life cycle analysis, behavior segmentation; - Data miming predictive modelling (propensity to buy, churn prediction, look like models, life time prediction, NBP); - The organization and management of CRM projects: DWH, Data Mining, Campaign Management, Operational CRM, Leads management; - Organization and realization of regular CRM campaigns: x-sell, up-grade, Top-Up, retention & win-back, on-boarding, pre-approve.

- Customer’s Lifecycle Management: acquisition, development, retention, win-back; - Development of CRM campaigns: X-sell campaigns, Top-up, up-grade campaigns; - Segmentation of customer base; - Analysis of customers behavior; - Financial analysis of CRM campaigns.

- Customers’ base segmentation, Analysis of customers behavior; - Planning and implementation of targeted marketing campaigns; - Planning and execution of CRM campaigns; - Analysis of CRM campaigns results; - Predicting the effectiveness of marketing campaigns