Francisco Del Castillo

o Manage a portfolio of over 20 publishers for mobile user acquisition campaigns o Analyze data on a daily basis to optimize the campaigns in order to meet the KPIs and to identify new opportunities and suspicious activity o Work with advertisers and publishers to develop strategies to boost the mobile campaign performance – e.g. yield management o Prospect new publishers through online research and perform the server-to-server integration

o Contributed to the planning and development of all marketing activities o Coordinated the development of new mobile value-added services across all involved departments (incl. IT and Graphics) o Prepared presentations in order to gain service approval from Mobile Network Operators to start user-acquisition in the respective region o Monitored and optimized the performance of the marketing assets, A/B testing o Planned and executed mobile user acquisition campaigns on different Ad Exchanges

o Prospected for new value-added service advertisers through mobile related events (ex: Mobile World Congress) and online research o Managed a portfolio of 30+ clients, and their VAS campaigns, worldwide generating revenues of $1.5 million quarterly o Monitored and analyzed performance on a daily basis in order to meet KPIs

o Provided pre-sales support to the national sales reps, including prospecting direct app developers and scheduling meetings with the Sales Director. o Prepared sales proposals that are strategic, creative, meet objectives, and win more business. o Arranged the integration with new advertisers, including preparing legal documents and integrating offers via S2S. o Provided support in the transition from the sales team to the dedicated account manager.

o Organized tennis tournaments for 30+ participants, 3 tournaments per month, generating over $50,000 annually o Promoted tournaments through direct correspondence, as well as via e-mail, with clients o Allocated resources, scheduled matches, and ordered equipment for tournaments o Dealt with all matters concerning the US Tennis Association o Designed and scheduled tennis lessons for individual participants and groups on a weekly basis, generating over $180,000 annually in private lessons

Graduated with Honors Triple Accreditation (AMBA, AACSB, EQUIS) Ranked 15th Master in Management in 2014 Ranked 20th Master in Management in 2015 Ranked 13th Master in Management in 2016