Gabriela Ehrlich

Berufserfahrung von Gabriela Ehrlich

• Bis heute 14 Jahre und 11 Monate, seit Juli 2009

  Global Head Public Affairs & Advocacy and Global Head Marketing & Communications

  IEC (International Electrotechnical Commission)

• Bis heute 16 Jahre und 1 Monat, seit Mai 2008

  Leading Light

  exxperts marketing

  Accepting mandates in Marketing, Branding, Communication and PR. Recent mandates: SITA - Director strategic communications and miscellaneous Marketing Communication assignements @Quid - online community website. Launch, promotion, communication, internet marketing

• 11 Monate, Juli 2008 - Mai 2009

  Director Strategic Brand Communication - Mandate

  SITA

  Corporate Communication and branding

• 2 Jahre und 9 Monate, Sep. 2005 - Mai 2008

  Head Marketing, Communication & Research Europe

  INVISTA International

  Defined, developed and implemented value driven marketing strategies and tools . 2007 = highest profitability since acquisition of company by Koch Industries.

• 1 Jahr und 4 Monate, Okt. 2002 - Jan. 2004

  Director Communications & Public Relations

  Serono

  Overall responsibility for: Communication, Press & Media, PR & Lobbying, Promotion, Communication Budget for 54 country IBO region for all products. Relationship marketing with Opinion Leaders, Patient associations.

• 2 Jahre und 3 Monate, Aug. 2000 - Okt. 2002

  Manager Marketing Communications

  Serono

  Overall responsibility globally (except NA) for information management, marketing & communications. Opinion Leader lobbying, patient associations outreach programs.

• 1 Jahr und 5 Monate, Apr. 1999 - Aug. 2000

  Manager Marketing & Communication

  Multilink

  Defined commercial offer ;lead research activities; developed marketing strategy ; branding; communication; budget responsibilitiy.

• 2 Jahre und 7 Monate, Apr. 1997 - Okt. 1999

  Manager McCann-Communications Division

  McCann Erickson

  Created the McCann-Communications division specialized in Direct Marketing, Sales Promotion and Relationship Marketing and developed its commercial and marketing strategies; fully responsible for bottom line

• 10 Jahre und 5 Monate, Apr. 1988 - Aug. 1998

  Manager Action Marketing division

  Young & Rubicam Business to Business

  Built division to diversify agency product offer to existing and new clients. Direct Marketing, Business to Business campaigns, Sales Promotion, Event management, Lobbying, Motivation and Internal Communication

• 9 Monate, Aug. 1996 - Apr. 1997

  Co-Director, Direct Marketing diversification project "Hello Bonus"

  Edipresse

  Set-up and implemented marketing, sales and client service structures Guided customers in developing their marketing offer Managed communication campaigns