George Halim

o Full P&L responsibility. o Functional responsibility (Sales, medical & consumer marketing, finance, supply chain & legal). o Drove continuous growth. o Built successful relationships with customers’ senior leaders & teams. o Developed medical detailing guidelines to standardise & improve medical approach. o Expanded regional foot print by identifying strategic partners. o Successfully led & inspired support team operating in a matrix environment. o Nominated as the Compliance Officer MEA.

o Full responsibility of MENA P&L. o Drove business growth year on year +17% value (15% volume), through effective planning, portfolio management, pricing strategies, trade promotions & best route to market.

Marketing Manager (Foodservice & Marketing Services) (2011-2013) Marketing Manager (Innovation) (2009-2011) Strategy & Research Manager (2007-2009) o Led the launch of new campaigns for Anchor Milk resulting in an increase of 9 points of volume share. o Managed the re-launch of Anlene in GCC to become the market leader in its own segment. o Managed $10Million marketing budget. o Increased the foodservice sales volume by 10% through executing launch & sales events to the fraternity.

o Enabled the successful launch of Clear Shampoo in GCC through running an extensive research plan. Clear gained 5% share in the first 6 months. o Instrumental within Asia Africa team, setting and gaining the approval for the 3-year strategy for AMET.

o Established the department to support sales initiatives & drive growth through designing fragrance concepts, setting launch plans & identifying latest trends.

o Led all strategy work for the agency & effectively demonstrated agency capabilities resulting in landing 2 new pitches & growing current business.

Consultant – Business Development (2001–2003) Senior Account Executive (1996–2001) o Launched the first & most comprehensive Online study in MENA region. o Managed the BAT account with revenues of $4.5 Million.