Giovanni Di Marco

Managing the B2C user acquisition team (SEO, SEM, Paid Social Media, Display, Retargeting, Affiliates)

Leading the marketing team; managing external agencies; managing Facebook campaigns; managing online and offline marketing channels; acquisition and retention campaigns; CAC, cohort and many other data-driven analysis; exploring and testing new marketing channels for B2C, B2B and B2B2C acquisition; marketing budget management; website and mobile site optimization; analysis for Marketing and all other departments over Excel and Tableau.

Launch of the German market (www.wineowine.de), launch of the online and offline marketing channels, B2B partnerships, data analysis, accounting, team management

SEM, SEO, affiliates management, display advertising&retargeting campaigns, customer&traffic analysis, A/B tests, reports conceptualization for ZVAB.com at AbeBooks GmbH (part of the Amazon.com group of companies)

SEM, SEO, E-mail marketing, affiliates management, content management, reporting, A/B tests, display advertising&retargeting campaigns for www.AbeBooks.it at Abebooks (part of the Amazon.com group of companies)

B2B: in charge of all the operational activities with partners (accounting, interaction with Graphic Design, coordination with the partners for flows, web/wap layout and marketing improvements); support the SEO and SEM team for the Campaigns for web and mobile sites; responsible of advertising content for web and mobile site; creation of Mobile Landing Pages (via CMS); coordination as a single point of contact with several internal departments: creative team, labels, game publishers, technical teams.

- Website creation (http://www.ilclubdeiviaggiatori.it) - Website optimization in the Search Engines (http://www.toassociati.it) - Photo and video editing - Newsletters and e-mails marketing - Managing and updating customers databases

- Creation of 6 tourism guides on the territories of Liguria, Langhe, French Riviera - Special offers web pages creation - SEO - Links exchange with potential partners - Get in contact with local hotels for potential partnership

Main subjects: - Destination management - Destination marketing - Projects management - Communication - Websites quality analysis - Web marketing - Statistics - Anthropology

mark: 108/110, Thesis: “Sustainable Tourism: REST and community based tourism in Thailand”