Greg C Griffith

• Directed the corporate marketing organization. Managed agencies, 4 person in-house graphic and web design staff, and all freelance creative and marketing support suppliers. Managed $4MM advertising budget supporting 40 retail stores covering 8 southern states. Website: www.americashomeplace.com. YouTube Site: www.youtube.com/ahpvideos. • Rebuilt the corporate image, recreated the corporate website, redefined advertising and sales communications program, created new merchandising plan for retail store

• Directed a team of 6 marketing support and creative professionals responsible for creating the image of the corporation. Responsible for branding, advertising, sales collateral development and production, corporate and sponsored arenas/suites signage, sales meeting production, and other marketing support. • Managed $18 MM annual advertising budget. • Helped company grow from $800M to $5B in annual revenues and gain national prominence through comprehensive brand development and management. • Helped l

• Directed teams ranging from 5 creative services professionals to 25 Marcom professionals responsible for new product and services advertising campaign development, packaging, tradeshows, merchandising, sales collateral, sales support, new product introductions, retail merchandising, production of special events and corporate events, direction of corporate films, public relations support, and other creative support as required to market the products and services of the corporation that included BellSouth

Directed the creative department for a full service advertising and promotions agency servicing Kellogg’s, Georgia Pacific, Coca-Cola, Valvoline and other accounts. Managed Kellogg’s sponsorship of the Olympics, NASCAR and other high profile sponsorships. Managed relationships with sponsored athletes including Kristi Yamaguchi, Dan Jansen, Bonnie Blair, Terry LaBonte and others traveling around the world to direct photography for the purpose of designing packaging, merchandising and sales collateral.

Directed the Nintendo World Championship Tour, a 25-city competition held at major sports venues across America selected as the promotion of the year by The Promotional Marketing Association of America. Managed the agencies and production companies that produced the event. Created and managed the Nintendo Campus Challenge, a college version of the World Championship.

Responsible for creating, tying in with or sponsoring the “big ideas and events” that kept Coca-Cola relevant and on the minds of our primary target audience. Managed promotional marketing strategy development and implementation for brand Coca-Cola and Sprite. Created and directed special events, network broadcast events, relationships with partners including Disney, Hollywood studios, NBC, FOX, MTV, HBO, VH1 and others. Managed foodservice marketing and promotion support for national accounts including Wen

Created and managed promotions for Stroh’s Beer including Stroh’s Run for Liberty, a 123-city national running event, sponsorship of NASCAR programs for Stroh’s and Old Milwaukee, sponsorship of CART programs for multiple brands and other promotions and events.