Greg Kaats

Designing and creating Corporate identity, Product branding and Packaging for all related IQAir® and HealthPro® brand applications. Packaging, manuals, presentations and brochures for international markets including China and the USA. Collaboration in interdisciplinary design projects and their implementation, ensuring and development of all CI guidelines target group-specific visualization. Consultation and design for Shop in Shop and Experience Centers Retail POS across China.

In-House corporate communications design and development for the PhSC division change control excellence agile product lifecycle management system for Novartis Pharmaceutical through Kelly Services. Provide appropriate communications structure and media. Design, develop and produce marketing communications ensuring that key messages are reflected in all communications and aligned with Novartis strategies.

International Art Director & Designer for Vetica Group AG Luzern, Switzerland. An international strategic development, branding and product design agency. With offices in Hamburg, Taipei and Hong Kong we specialize in product development and branding. Art direction & graphic design for all clients communication aspects of brand marketing support worldwide including but not limited to; packaging design and development, corporate identity, advertising, web, signage and promotional materials.

Principal Packaging Designer for the BODUM® Design Group consisting of PI-Design in Triengen Switzerland. Global consumer home products and electronic retail packaging for Bodum® AG & Bodum USA inc.. Generate designs for all retail packaging, sales literature and instructions for use. Develop creative concepts, layouts and determine solutions needed for packaging from concept to final execution.

Global consumer product and electronic retail packaging for MacBooks, iPods & iPhones in Apple, Best Buy & Target retail environments. Art direction and creative concept development, strategic thinking, presentation and planning for new and existing packaging across the entire product line. Packaging engineering and structural design. Photography direction and preparation. Determining objectives, budget, and guidelines from concept to final execution. Manage a staff & freelance team.

Production of new brand packaging lines for: Haagen Dazs, Dreyers & Edys Ice Cream, Blue Diamond, Cascadian Farm, Contadina, Del Monte Fruit Cups, Juicy Juice J-Max, Nestle – Nesquik, Nestea, Confections and Pet Care (Purina brand merger), ConAgra – Slim Jim, Clorox - Glad Bags, General Mills, Green Giant, Old El Paso, Freemark Abby Vineyards and Guittard Chocolate. Apply and develop new design to existing and new packaging templates. Lead production team for large-scale production projects.