Hajo Blingen

Selbstständig, International Marketing Executive | CMO | VP Marketing | Consultant | Interim, Marketing Excellence & Consulting

Zug, Schweiz

Über mich

Riding since decades marketing innovations and transformations in national and multi-national environments (EMEA/Asia/US) and in high-competitive market segments (B2C/B2B) Building up lovemark brands, World-class teams, Integrated Marketing, Superior campaign activations, Leading digital marketing transformations, Go-to-Market strategies, Implementing strong ROI and KPI culture Broad industry and customer segment experience: Consumer Electronics, IT Hardware/Software, Home Appliances, ITC, Gaming, eSports, Sports Marketing, Athlete & Team Management, Entertainment, FMCG, Retail, Automotive, Luxury, Food, Beverage, Beauty Work and project experience with Large Enterprises, SMB, Start-Up companies and marketing agencies

Fähigkeiten und Kenntnisse

State-of-the-art Marketing Know-How
Strategy & Hands-on-Operations
Go-to-market Strategien
Business Development
Consumer & Shopper Insights
Komplexe Branchenerfahrungen B2C & B2B (FMCG
Consumer Electronics
IT
PC
Hardware
Software
Telco
Smartphones
Food
Automotive
Retail
Sports Marketing
Luxusgüter
Fashion
Dienstleistungen
Investitionsgüter)
Brand Management & Development
Product Marketing
ATL
BTL
Trade Marketing
Event Marketing & Sponsoring
PR
Digital Marketing & CRM
Social Media
KPI & Balanced Scorecard Management
Internationale Managementerfahrungen
Leadership & Change Management
Beratung etc.

Werdegang

Berufserfahrung von Hajo Blingen

  • Bis heute 1 Jahr und 4 Monate, seit 2023

    International Marketing Executive | CMO | VP Marketing | Consultant | Interim

    Marketing Excellence & Consulting

  • 2013 - 2023

    Vice President Marketing Europe, Middle East & Africa

    ACER Europe SA

  • 2011 - 2013

    Director Marketing

    ASUS

  • 2008 - 2011

    Director Marketing PSG Europe, Middle-East & Africa

    Hewlett-Packard

  • 2003 - 2008

    Director Marketing

    LG Electronics

  • 2001 - 2003

    Director Marketing EMEA

    WACOM Europe

  • 1997 - 2001

    Head of Trade & Brand Marketing

    Electronic Arts

Ausbildung von Hajo Blingen

  • Betriebswirtschaftslehre

    FH Aachen

    Marketing Finanzwirtschaft

Sprachen

  • Deutsch

    -

  • Englisch

    -

Interessen

Customer Insights
Market Trends
Fussball

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