Hajo Blingen
Dipl.-Kfm.
Director Marketing(The company name is only visible to registered members)
- Aachen/Geneva
- Germany
Personal information
- Haves
- State-of-the-art Marketing Know-How, Strategy & Hands-on-Operations, Go-to-market Strategien, Business Development, Consumer & Shopper Insights, Komplexe Branchenerfahrungen B2C & B2B (FMCG, Consumer Electronics, IT, PC, Hardware, Software, Telco, Smartphones, Food, Automotive, Retail, Sports Marketing, Luxusgüter, Fashion, Dienstleistungen, Investitionsgüter), Brand Management & Development, Product Marketing, ATL, BTL, Trade Marketing, Event Marketing & Sponsoring, PR, Digital Marketing & CRM, Social Media, KPI & Balanced Scorecard Management, Internationale Managementerfahrungen, Leadership & Change Management, Beratung etc.
- Interests
- Customer Insights, Market Trends, Fussball
- Groups
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Professional experience
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- to present
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(The company name is only visible to registered members)
Industry: Consumer Electronics, Consumer Electronics, IT, Hardware, Notebooks, PC, Mobile Devices, Smartphones, Pads, Tablet PC, LCD, Digital Display, Digital Lifestyle
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- 2008 - 2011
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Director Marketing PSG Europe, Middle-East & Africa
Hewlett-Packard, http://www.hp.com
Industry: Consumer Electronics, Notebook PC, Desktop PC, Mobile Phones, Smartphones, Tablet PC, Consumer Electronics, Software, IT, Services, Luxusgüter, FMCG
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- 2003 - 2008
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LG Electronics, http://www.lge.de
Industry: Consumer Electronics, Hausgeräte, IT, Mobile Phones, Home Entertainment, Notebooks, Car HiFi, Navigation, Digital Lifestyle, Video Games, FMCG, Luxusgüter, Sports Marketing
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- 2001 - 2003
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WACOM Europe, http://www.wacom-europe.com
Industry: Computer Hardware, Consumer Electronics, IT
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- 1997 - 2001
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Head of Trade & Brand Marketing
Electronic Arts, http://www.ea.com
Industry: Computer Games, Interactive Entertainment, Consumer Electronics, FMCG
- Employment status
- Executive
Educational background
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FH Aachen
Betriebswirtschaftslehre
Marketing Finanzwirtschaft
- Languages
- German, English
About me
Long proven track record and experience in all disciplines of strategic and operational marketing, international and multi-cultural background (working for top multi-national companies in regional and international headquarter functions), various industry and customer segment experience (B2B & B2C), strong leadership and change management skills, performance and high quality orientated management philosophy, highly passionated for brand, sales and creative business development.
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