Hanns Leisewitz

Dalia Research develops SaaS/B2B software solutions for the market research industry. We facilitate access to global views and opinions about anything that matters. We are an innovative company based in the centre of Berlin.

- Team Lead for all marketing channels (SEM, SEO, Online Display, Affiliate & Print) - Defining the marketing strategy and budget for Toroleo.de - Responsible for the optimization of the product (A/B Testing, Conversion Rate Optimization activities) - Responsible for the forecasts, investor and cost reports. - Introduction of the Data Warehouse System and the definition of the key marketing reports for Toroleo.de - Managing 6 direct reports

- Team Lead for all UK acquisition channels - Hired and managed 4 direct reports - Defining and communicating the digital strategy and budget. Marketing budget 2012: $2.1 million - Responsible for the Business Development of all Vistaprint acquisition channels e.g. Online Display, Search, Email, Print, Direct Mail etc. - Responsible for planning, forecasting and cost reporting. - Analysis & Optimisation of Vistaprint's marketing campaigns. - 3 Promotions in 3 years

- Responsible for all national marketing activities for two off the biggest german tea brands: Meßmer & Milford. Activities undertaken: - Market Entry Strategy - Development and creation of new promotions for diverse brands - Market analysis of the German Tea market

- Market and company analysis - Asset valuation - Historical earnings valuation - Future maintainable earnings valuation

Activities/Responsibilities: Participate in promotional and expansion activities.

Major: Logistics, Minor: Crisis Management