Helton Capella

Support global high-tech companies on their marketing challenges in the country: Go-To-Market and Competitive Analysis, Strategy Planning, Liaison with Global Executives & HQ, Field Marketing (digital & content marketing, events & sponsorships, email, etc.), Channel Partner Marketing (certification, training, enablement, programs, MDF & Rebates, etc.), Marketing Automation, Demand Generation, CRM, Marketing Performance (Operations, Metrics & Analytics) and Brand/Product Launch Planning & Execution

Global Partner & Go-To-Market Messages, Partner Marketing Strategies and Budget definition, its alignment with local teams and QBRs with the main countries: USA, BRA, MEX, UK, GER, CHI, JAP, etc. 20+ Senior Global Marketing & Sales Managers indirect leadership, and Influence over USD 100M Channel Marketing Budget. Global Partner Acquisition & Retention Strategies & Global Loyalty Program Business Owner, including global external agency

LATAM Marketing Organization Leadership, including Budget, P&L, external agencies, and the following Regional Teams & Processes: Intelligence, Strategy, Product & Business Development, Branding, Field Marketing (digital & content marketing, events & sponsorships, email, etc.), Corporate Communications (PR & AR), Channel Partner (certification, training, enablement, programs, MDF & Rebates, etc.), Demand Generation & Marketing Automation (Including CRM & Performance), Inside Sales, Internal Communications

- Extension on Microprocessors - 1st Computer and Automation Symposium (INFORMACK) Participation - 2nd Electronic Symposium Participation