James Hollingsworth

A new marketing role supporting the Group in its strategic development and delivery across International markets.

Group Marketing Role for the IBP Group.

Marketing and Business Development Consultancy for B2B organisations looking to add value and develop their marketing activity.

I was recruited as Group Marketing and Business Development Manager. In the role I managed a newly recruited team of 3 UK based staff, including a Market Analyst, Brand Manager and Marketing Assistant along with dotted line responsible for overseas marketing executives. I sat on the International Group Sales Board and travelled extensively in Europe. The role worked closely with technical colleagues on the development of products.

This role headed up brand marketing and product management. With a total team of 16 consisting of two brand marketing teams, a product management team and a CRM team. Group Marketing budget was c£10m. The role was focused on ensuring the brand teams market themselves in line with strict corporate standards and product management launched products on time and also manage the PLC of products.

The role reported into the Italian MD of a newly restructured sales function and had three direct reports; a product manager, training manager and assistant. I sat on the senior management team of the UK business and worked closely with marketing and R&D colleagues in Italy. The marketing budget was c£850k. The role provided full strategic marketing management including market analysis, product development, marcomms activities and business development.

The role included full strategic International marketing management for business development. The role reported into the MD and had five direct reports. The budget was c£650k. Position made redundant along with the whole department in the last quarter of 2004 following significant trading difficulties. In my time there I assisted the development of marketing plans to take into account the companies’ lack of funding .

The role reported into the head of sales, but also worked closely with the MD, Chairman and International colleagues and agents. Budget responsibility was £350k. The role was very task orientated and involved a complete overhaul of marketing activities across the UK and European markets. As well as full line responsibility for marketing communications the role was very active in the lobbying of local, national and international government, transport and environmental pressure groups.

The role was focused on marketing campaigns and the gathering of increased marketing intelligence. The role also included supporting JCB Finance, an international dealer network and offices with marketing. I also carried out Market Research for R&D on product development and improvement. The following covers the key duties; The management of the marketing plan and budget, which included; Advertising, Press & PR, CRM, Database Management, Sales & Technical Literature, Exhibitions, Launches

This role involved the management of the merchandise department of JCB. Working for the Director of JCB Service, I also worked very closely with the owners of JCB. The role was very proactive in the exploration and development of a brand extension program on a global basis and to the general public. Much of the initial work was carried out on a special project basis has underpinned what JCB has achieved in its considerable brand extension program.

International Marketing.

Marketing of Professional Services. International Marketing. Industrial Marketing. Marketing Planning. The Marketing Environment. Finance.

Major: Business Studies Minor: Economics and Law Inter-disciplinary: European Business Context Final year specialism: International Marketing