Jaroslav Kvacala

Responsibility for communication towards customers base. Responsibility for customer lifecycle strategy implementation & satisfaction of customers. Digitalization within the company as the main priority, finiding way to exceed possibilities for company to talk to customers in relevant time through relevant channel

Responsibility for acquiring new customers, market investments in consumer Telering voice post-paid segment, preparation of marketing mix with ATL/BTL campaigns and definition of hardware portfolio offered to segment.

Managing the revenues, transaction and investments in consumer Post-paid segment. Managing marketing mix with responsibility for budget, services and net revenues. Responsibility for strategic projects within company. I personally led team and delivered two main projects in telco-market in last years. Repayment plan for devices and Insurance - new business in telco-segment with hardware insurance and ability to pay insurance.

Managing of retention End-to-End process for business customers (VSE, SME, LE). I personally redesigned proactive and reactive retention process including the redesign of prolongations & retention offers portfolio; managed implementation of churn model into CRM system; redesigned the re-using of retention offers and start up port-out retention process. By managing different units within the company, Marketing - CRM - Sales and Support, the prolongation rate was improved by 12,5 p.p..

Managing relationship of different units within a company - mainly Marketing, CRM and Sales; Responsible for communication strategy, sales targets and following channel split; Responsible for all marketing campaigns and following presentation of campaigns results to all companies units; Currently with focus on setting up a new sales coverage model.

Responsibility for whole campaign preparation and launched processes - from analyses, sales targets, planning and communication to proposing the most suitable proposition for customers. Implementation of Campaign management system tool; Cooperation in opening of two external call-centres and their integration into internal end to end processes.

I improved campaigns success rate by 4 percentage points by simplifying the workflow from campaign planning to campaign evaluation and by more effective targeting. Responsible for coordination of marketing campaigns in SME; Selecting communication channels and preparing target lists.

Coordinate Executive Level Forums throughout Europe for the HR Sector.

Coordination of marketing activities for European Health care Insurance Company ( J&T project for entering the private Insurance market in Slovakia ).

Commerce & Marketing