Jennifer Caroline Baum

Angestellt, Head of Talent, Performance & Diversity Management, Coca-Cola European Partners Deutschland GmbH

Atlanta, Vereinigte Staaten

Fähigkeiten und Kenntnisse

Know-How in den Bereichen Social Media
Online Marketing
Digital Strategien
New Media
Employer Branding
Agentur Management
Talent Akquisition
Event Marketing
FMCG. Master (Internationales Marketing)
Diplom im Fachbereich Medienwirtschaft
Fremdsprachen
Auslandserfahrung
umfassende Praxiserfahrung in unterschiedlichen Be
Marketing (B2B)
Recruitment
Talent Management
Recruitment Strategien
Personalmarketing

Werdegang

Berufserfahrung von Jennifer Caroline Baum

  • Bis heute 7 Jahre und 2 Monate, seit März 2017

    Head of Talent, Performance & Diversity Management

    Coca-Cola European Partners Deutschland GmbH
  • 1 Jahr und 2 Monate, Jan. 2016 - Feb. 2017

    Head of Talent & Performance Management

    Coca-Cola European Partners Deutschland GmbH

    Teamlead: Talent & Performance Management, Employer Branding, Recruiting

  • 3 Monate, Okt. 2015 - Dez. 2015

    Expert Talent & Performance Management

    Coca-Cola Erfrischungsgetränke GmbH

    SuccessFactors Project lead: Succession and Development & Performance and Goals Process Owner for Performance Management Process Strategic management for competitive advantage roles Corporate projects in the field of Talent and Performance Management

  • 3 Monate, Aug. 2015 - Okt. 2015

    Expert Strategic Recruiting & Employer Branding

    Coca-Cola Erfrischungsgetränke AG

    Recruitment processes & optimization Recruitment tools & concepts Recruiting Strategy

  • 5 Monate, Apr. 2015 - Aug. 2015

    International assignment Talent Management

    The Coca-Cola Company

    Performance Management redesign High Potential identification tools

  • 1 Jahr und 1 Monat, Apr. 2014 - Apr. 2015

    HR Marketing Professional

    Coca Cola Erfrischungsgetränke AG

  • 1 Jahr und 10 Monate, Juni 2012 - März 2014

    Junior Employer Branding Manager

    Henkel AG & Co. KGaA

    - In charge of designing and developing Employer Branding/Recruitment strategies/channels/processes - Expertise in Social Media for Employer Branding - Project Management (national/international) - Planning, organizing and attending national and international on and off-campus recruiting events - Development of an international Facebook strategy - National Campus Marketing - Responsible for advertisement management (print and online)

  • 4 Monate, Dez. 2009 - März 2010

    Recruiter

    Jobruf GmbH

    - System-based recruiting and pre-selection of candidates - Project management and coordination of various client accounts - Created and monitored job profiles

  • 1 Jahr und 4 Monate, Jan. 2007 - Apr. 2008

    Editorial Journalist

    RTL Television GmbH

    - Editorial department ‚Life’ TV magazine / Editorial department ‚Explosiv’ TV magazine - Responsible for content research / content development - Conducted interviews (with/without camera) - Assistant Supervisor of video shorts (pre-selection of scences, review fine cut etc.) - In charge of shooting schedules

  • 1 Jahr und 4 Monate, Jan. 2006 - Apr. 2007

    Marketing Assistant

    TecDoc Information System GmbH

    - Selected participant for Marketing-Trainee program (12 months) - In charge of Project Management for Direct Marketing - Agency management for creation of promotion material - Maintained customer database and formulated monthly KPI reports

  • 2 Monate, Juli 2005 - Aug. 2005

    Production & Programming

    Endemol Deutschland GmbH

    - Joint team in pre-poduction for live, primetime television show - Casting Assistant - Prepared briefings and manuals for editorial department, director and talents - In charge of follow-up services and reports on TV ratings

  • 2 Monate, Jan. 2005 - Feb. 2005

    Editorial journalist

    Radio Berg - Regional radio network

    - Further development of writing skills (radio announcements) - Developed and executed interviews/polls - Edited interviews/direct quotes - Represented editorial department at press conferences

  • 2 Monate, Nov. 2004 - Dez. 2004

    Editorial journalist

    Oberbergische Volkszeitung - Local newspaper

    - First experience in hands-on writing for news department - Conducted interviews - In charge of press reviews, press screenings

Ausbildung von Jennifer Caroline Baum

  • 11 Monate, Sep. 2011 - Juli 2012

    EADA Business School

    Master Thesis ‚Product launch for IMC Toys S.A’ (best in class): Concept writing, market study, financial analysis, promotion etc.

  • 4 Jahre und 11 Monate, März 2005 - Jan. 2010

    Rheinische Fachhochschule Köln

    Diploma Thesis in cooperation with Jung von Matt/relations Core Subject: Marketing Management

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

  • Spanisch

    Grundlagen

Interessen

Reisen
Fotografie
Sport (Reiten
Tauchen
Surfen)

21 Mio. XING Mitglieder, von A bis Z