Jeremy Heryet

• Marketing project management • Campaign development & execution • Strategic planning • Digital, SEO & SEM • Branding • Go-to-market strategy • Research & insights • Product development • Marketing audits • Graphic design & collateral • Copywriting & communications • Content creation & social media Visit heryet.ca or email jeremy@heryet.ca

YVR is North America’s top airport (Skytrax). My job was to generate revenue for the airport by spearheading campaigns that grew sales for its 180+ retail, dining, hotel, and parking tenants. I facilitated relationships with payment service providers, as well as creative, media, and research agencies. I also helped develop the marketing plan and brand strategy, and led five new openings, including Canada's first illy Caffè and JOE & THE JUICE.

Fairmont Empress is one of the world’s 21 most iconic hotels (National Geographic). I led marketing for the hotel, its award-winning restaurant, luxury spa, world-famous afternoon tea, dream weddings, and community events. My role was rooted in pioneering the property's post-restoration repositioning and branding, which enabled it to attract new clientele, compete in new markets, and achieve two of its strongest financial years on record.

Fairmont Vancouver Airport has been named North America’s top airport hotel six years in a row (Skytrax). I led the property's marketing and PR efforts by spearheading local initiatives and executing corporate and regional campaigns.

For my dissertation, I spearheaded a field experiment that investigated the relationship between purchase behaviour and atmospherics in four retail settings. It was the largest academic study ever of its kind. My work earned 100% and is now kept as a library resource for current students.