Jorge Herrera

- Creating and implementing ad-hoc projects for healthcare industries like: Consultancy in operative and strategic projects, creating and implementing communications campaigns,developing BTL campaings - Creating and implementing ad-hoc projects for SMEs like :Consultancy in general management decisions, consultancy in branding, consultancy in products managing

Responsabilities and tasks on the Cardiomateabolic Business Unit (Antihypertensive Market) developing experience on mature products without generics focused on GP’s and Cardiologists.Implementation of national and cobranded scientifical project

-Responsabilities and tasks on Women Health Business Unit (Hormonal Contraception Market) developing experience on launching phase product’s focused on Gyneacologists. Implementation of pull and push strategies (DtC) and mixing above and below communication campaings -Resposabilities and tasks on Neuroscience Business Unit (Antidepressive Market) developing experience on mature products with generics focused on psychiatrists

Responsabilities and tasks on Dental Business Unit: Implementation of marketing mix strategies with direct to consumer products Negotiations with headquarters (Sales objectives, Transfer Prices, Global Campaigns, etc.) Organization of national and international meetings Business development projects (New products, news market niches, etc.)