Judith Bori
Angestellt, Performance Marketing Manager, car2go Group GmbH (Daimler AG)
Abschluss: Master of Science, Maastricht University School of Business and Economics
Stuttgart, Deutschland
Werdegang
Berufserfahrung von Judith Bori
Bis heute 7 Jahre und 2 Monate, seit Mai 2017
Performance Marketing Manager
car2go Group GmbH (Daimler AG)
As the digital performance marketing expert I am responsible for: - Managing our digital acquisition channels to increase user acquitions globally - Inhousing digital channels to increase our reach - Optimizing our marketing channel mix and reporting to management - Working with external agencies - Running A/B tests to improve the user experience and increase conversion rates
1 Jahr und 3 Monate, Jan. 2016 - März 2017
Senior AdWords Marketing Coordinator
OLX - LetGo | Naspers Company
- Managing all Google AdWords campaigns for OLX in LatAm and letgo markets globally - Optimizing performance oriented campaigns - Mobile user acquisition through all of Google's networks and utilizing all formats - Daily analysis of key metrics (CPA, post click/-install action, quality of leads) - Knowledge of bid management tools, mobile tracking platforms and analytics solutions - Close collaboration with business intelligence and strategy departments
1 Jahr und 10 Monate, Apr. 2015 - Jan. 2017
Online Marketing Consultant
Dragoman Travel Ltd.
- Managing international AdWords campaigns - Advising on website optimisation to improve customer acquisition - Full responsibility of budgeting
11 Monate, Feb. 2015 - Dez. 2015
Assistant Lecturer
School of Business and Economics at Maastricht University
Teaching: Strategy, HRM and Entrepreneurship
1 Jahr, Feb. 2014 - Jan. 2015
Research Project Coordinator
Green Office Maastricht University
The Green Office is a student-driven and staff-supported university department that is responsible for managing Maastricht University's sustainability portfolio. As research coordinator I am responsible for increasing the knowledge exchange between researchers across faculties and to support and enhance opportunities for student research on sustainability-related questions.
2 Jahre und 1 Monat, Sep. 2010 - Sep. 2012
Key Account Sales Strategist and Manager - Large Customer Sales
Google
- Developing strategic account plans for the customers - Identifying growth opportunities and creating action plan - Building long-lasting client relationships at various levels of the organization - Building and optimizing online campaigns (Search, Display, Mobile, YouTube) with focus on performance and ROI - Delivering client training on AdWords - Manage trusted relationships with clients and develop a thorough understanding of their business challenges
8 Monate, Juli 2009 - Feb. 2010
Research Assistent
SME Portal University Maastricht
- Developed marketing strategies - Advertised via newsletters, emails, newspaper articles - Designed text and layout of flyers - Analyzed website traffic - Updated website layout (FrontPage) - Created promotional video
5 Monate, Feb. 2007 - Juni 2007
Praktikantin in der Datenverarbeitung & Organisationsentwicklung
Walbusch GMBH & Co KG
- Content management of intranet - Preparation of the internet presence for the in-house division “Mey&Edlich”
3 Monate, Sep. 2006 - Nov. 2006
Sales Assistant in Sidney, Australien
General Pants Co.
Work & Travel experience in Sydney, Australia
Ausbildung von Judith Bori
1 Jahr, Feb. 2014 - Jan. 2015
International Business
Maastricht University School of Business and Economics
Top 100 Universities in the world I Triple Crown Accredited I Top 50 Masters Programs Globally Organization: Management, Change and Consultancy specialization Top thesis on innovation management (8/10) Overall: 8.29/10 (A+/cum laude/first class honors)
5 Monate, März 2010 - Juli 2010
Business
Universidad del Pacifico in Lima, Peru
Austauschsemester
3 Jahre, Sep. 2007 - Aug. 2010
International Business
Maastricht University School of Business and Economics
Top 100 Universities in the world I Triple Crown Accredited I 17th of Times Higher Education Top 100 Most International Universities *Grade of 9/10 in 'strategy' specialization (A+) *Grade of 8/10 in bachelor thesis (top 20%) *Overall: 7.73/10 (A/second class honors, 2nd division)
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Spanisch
Fließend
Niederländisch
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