Prof. Dr. Kai-Markus Mueller
Angestellt, Professor of Consumer Behavior, HFU Business School
Aspach, Deutschland
Über mich
Keynote Speaker, Neurosmart Pricing Coach, Entrepreneur, and Professor of Consumer Behavior. Known for having developed NeuroPricing, an EEG- and reaction-time-based method to determine perceived value from brain scans. Interested in Consumer Neuroscience Research? Please contact me at mail@kai-markus-mueller.com. Learn more at: www.kai-markus-mueller.com
Werdegang
Berufserfahrung von Kai-Markus Mueller
I-COM has pioneered the first public CMO-focused global competition, connecting the magic of Data Science with the world of Marketing. The I-COM Data Science Hackathons focus on solving real problems and achieving results, often accelerating to outcomes that normally take months of work to achieve or replicate.
Bis heute 4 Jahre und 4 Monate, seit Jan. 2020
Member of the Scientific Advisory Board
LUXnet Consumer Behavior GbR.Supporting and supervising marketing experts at LUXnet Consumer Behavior in establishing high-tech marketing research concepts, products, and services. http://www.luxnet-minds2markets.de/
Proud to be part of the world's leading consumer neuroscience agency. Neurensics has invested into NeuroPricing, a technology I originally developed in my own startup and subsequently successfully integrated into NRX' portfolio of impressive consumer neuroscience products. At NRX, I supervise the future development new pricing algorithms and products. Additionally, I am involved in basic research projects as well as in serving old and new clients, particularly in healthcare.
Bis heute 6 Jahre und 8 Monate, seit Sep. 2017
Professor of Consumer Behavior
HFU Business School
Research focus on pricing and predicting consumer behavior using neuroscience and other data-intensive sources. Teaching various elements of consumer behavior mainly revolving around statistics, psychology, market research, neuroeconomics, pricing strategy, and entrepreneurship.
1 Jahr und 2 Monate, Juni 2018 - Juli 2019
CEO
The Neuromarketing Labs GmbH
Executive board member and shareholder of consumer neuroscience corporation. Used neuroscientific technology to enable clients to reach ultimate customer centricity. Worked in numerous industries such as B2B flavor, fragrance & ingredients, pharmaceuticals & healthcare, FMCG, tourism, and more. Using NeuroPricing in order to target the optimal price; applying Neurensics' world-class algorithms for understanding the emotions of consumers and healthcare professionals.
7 Jahre und 1 Monat, Mai 2011 - Mai 2018
Founder
The Neuromarketing Labs
Founded The Neuromarketing Labs and headed the organization as CEO. The Neuromarketing Labs is a high-tech research venture which uses brain scans to predict consumer reactions to e.g. advertising, products, or prices. We apply the most cutting-edge technologies from neuroscience to help our clients understand their customers better and to predict consumer behavior. We work in B2B and B2C industries as diverse as consumer goods, media, financials, and pharmaceuticals.
Teaching "Methods of Consumer Research"
2 Jahre, Jan. 2013 - Dez. 2014
Young Innovators Fellow
University of Tuebingen
1 Jahr, Nov. 2011 - Okt. 2012
EXIST-Fellow
University of Tuebingen
1 Jahr und 8 Monate, Sep. 2009 - Apr. 2011
Consultant
Simon - Kucher & Partners
3 Monate, Mai 2009 - Juli 2009
Junior Consultant
Prof. Homburg & Partner
4 Jahre, Apr. 2005 - März 2009
Graduate Student
National Institute of Mental Health
6 Monate, Okt. 2004 - März 2005
Thesis Student (Psychology)
Max-Planck-Institute for Biological Cybernetics Tuebingen
4 Monate, Juli 2004 - Okt. 2004
Thesis Student (Neuroscience)
National Institute of Mental Health
2 Monate, Jan. 2004 - Feb. 2004
Project work
University of Tuebingen, Medical Psychology
2 Monate, Nov. 2003 - Dez. 2003
Project work
DaimlerChrysler
4 Monate, Aug. 2003 - Nov. 2003
Project work
Max-Planck-Institute for Biological Cybernetics Tuebingen
2 Monate, März 2003 - Apr. 2003
Project work
Clinic for Neurology, University of Tuebingen
2 Monate, Aug. 2002 - Sep. 2002
Project work
ISM Global Dynamics
2 Jahre und 6 Monate, Jan. 2000 - Juni 2002
Teaching Assistant, Lab Assistant
University of Tuebingen
Taught "Introduction to Research Methods in Psychology" Worked as technician in EEG and psychophysics
Ausbildung von Kai-Markus Mueller
2 Jahre, Jan. 2013 - Dez. 2014
Young Innovators Fellow
University of Tuebingen
Entrepreneurship, www.junge-innovatoren.de
1 Jahr, Nov. 2011 - Okt. 2012
EXIST Fellow
University of Tuebingen
Entrepreneurship, www.exist.de
5 Jahre und 5 Monate, März 2005 - Juli 2010
Neural & Behavioural Sciences
Graduate Partnerships Program at NIH & International Max-Planck Research School
Neurophysiology, Neuroinformatics, Psychophysics
2 Jahre und 2 Monate, Sep. 2002 - Okt. 2004
Neural & Behavioural Sciences
International Max-Planck Research School
Psychophysics
5 Jahre und 11 Monate, Okt. 1999 - Aug. 2005
Psychology
University of Tuebingen
Work & Organizational Psychology, Research Methods, Cognitive Psychology, Philosophy of Science
1 Jahr und 9 Monate, Okt. 1997 - Juni 1999
Construction Drawing
Technical College Ludwigsburg
Building Construction
Sprachen
Englisch
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Deutsch
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