Katarzyna Voss

P&I Key Account Manager for T-Mobile PL, Support for International Roadmap Planning

- Stimulation of international and data revenues through direct communication campaigns - Financial forecasting and budgeting - End to end development of new market propositions

• Management of the portfolio of voice and messaging products. • Responsibility for revenue targets delivery. • Defining new propositions based on internal and external customer research • Budgeting and strategic planning. • Reporting on usage and revenue • Identifying growth opportunities. • Working with Marketing Communication team on ATL campaigns • Leading cross functional teams to launch new propositions. • Liaising with upstream suppliers, such as messaging hubs.

Key tasks: • Development and implementation of the Retention Strategy • Cross functional collaboration • Monitoring and reporting on performance of the SME segment against agreed KPIs on a monthly basis • Completion of quarterly trended SME Retention Performance review with special focus on churn metrics. Achievements: • Establishment of business retention toolkit for Customer Care • Establishment of the retention progra

• Product development & management • Creating a monthly dashboard reporting on base, traffic and revenue performance • Planning promotional activities • Project management, segment reporting and forecasting. • Internal and external research analysis • Supervising the production of all Polish and multilingual marketing materials

• Project budgets’ administration, • Purchase orders and invoices, • Material and work requisitions (PEMAC), • Shipping documentation & AQUARIUS, • Reports of sales activities, • Tracking daily price changes on commodities market

• Market research both customer and supplier focussed • Accumulating internal documentation into an organisation-wide business plan • Company benchmarking, • Writing copy, coordinating and supervising the production of all Polish and multilingual marketing materials, • Presenting the company and the group on B2B conferences and meetings, internal and external Public Relations, moderating English/Polish teleconferences.

• Coordination and communication with agencies for billboard and print advertisements, • International market research.

Marketing Strategy International Marketing Services Marketing E-Marketing