Katerina Kotsi

Full time employment in the Marketing department, as Senior Brand Manager, fully responsible for the functional brand DELTA daily (milks & yogurts), the baby brand DELTA Advance (milks & yogurts) and the children’s yogurt brand DELTA b-cool. Range of responsibilities: development, implementation and monitoring of brand strategy, new product launches, communication campaigns, as well as for the set up and analysis of both qualitative and quantitative consumer researches. Furthermore, the development and mo

I had undertaken full responsibility of the baby brand Delta Advance (baby fresh milk and baby yogurt range) and for Delta Milk Cream as well. Projects: 2001 a) Launch of DELTA Advance baby yogurt range

As Brand Assistant, I was involved in the process of planning and implementing new product launches, of the advertising and promotional activities, concerning Delta Fresh White milk, the newly launched baby fresh milk Delta Advance, and Delta Milk Cream. In addition, I was responsible for the analysis of researches (Retail Audit, Scanners, Consumer Researches both Qualitative & Quantitative), and the monitoring of expenses.

As a Sales Coordinator, I was responsible for Order Processing and Customer Service, for the coordination and organization of the sales force and the detailing team in cooperation with the Sales Manager and for the development and monitoring of statistical sales data. I have also assumed valuable sales experience from a three-month period of sales calls to pharmacies. On April 1999, I have undertaken the duties of the Assistant Product Manager (processing and implementation of Advertising and Promotional